#Japan #Tokyo #Shot Navi #Techtuit #Corekara

Revolutionizing E-commerce: The Shot Navi Success Story

In the competitive world of e-commerce, standing out is crucial for success, especially when many businesses grapple with reliance on major platforms like Amazon and Rakuten. This is the story of how Techtuit Inc., a pioneer in golf rangefinders with its flagship product Shot Navi, transformed its online presence and achieved a remarkable increase in monthly sales.

A Challenge Faced by Many

Many mid-sized enterprises face challenges stemming from increased fees and the risks associated with platform dependency. Techtuit was not immune to these issues: the company's previous website suffered from outdated features and a lack of engaging content, which hindered its potential for growth.

Redefining the E-commerce Role

Recognizing the urgent need for change, Techtuit partnered with Corekara, a company with over 20,000 successful e-commerce projects. The objective was clear: to redefine their e-commerce platform not just as a sales channel, but as a hub for brand experience.

Key Strategies Implemented

1. Enhanced Product Selection Pages: To facilitate intuitive product discovery, innovative content was designed that allowed customers to find the most suitable products easily.
2. Unified User Experience: The user interface was revamped to ensure that the entire journey—from purchase to after-sales support—was streamlined within the website itself.
3. Data-Driven Design: Utilizing insights gathered from earlier projects, the team carefully analyzed customer pathways to optimize the site structure, ensuring effective conversions.

Not Just About Selling

This transformation focused on more than just generating sales. The site was designed to “communicate, enable choices, and support” customers throughout their shopping experience.

Significant Results Post-Renewal

Following the launch of the newly designed site, Techtuit experienced a staggering increase in monthly revenue, achieving sales growth that reached four to five times their previous figures. Beyond just financial success, the new website fostered better relationships with customers and improved internal operations. The interview reveals comprehensive details about the changes made and the positive impacts on both sales metrics and employee morale.

Insights from Techtuit

According to Mr. Nakano from Techtuit’s e-commerce division, the depth of Corekara’s expertise was instrumental. He expressed confidence in the successful partnership, noting how the Corekara team’s enthusiasm and understanding of the product’s potential was a pivotal factor.

About Techtuit

Founded in 1989, Techtuit started as a specialist trading company for semiconductors and IC chips. Over the years, it has diversified into various sectors, including the widely recognized Shot Navi golf rangefinder brand, which is lauded for its innovation and reliability.

Company Information:

• - Headquarters: Mita International Building, 1-4-28 Mita, Minato-ku, Tokyo 108-0073, Japan
• - CEO: Yoshikazu Matsumoto
• - Website: Techtuit

About Corekara

Corekara aims to elevate the e-commerce industry, providing comprehensive services including website development, consulting, advertising management, and support for TikTok Shop.

Company Information:

• - Headquarters: 6F, Bunka Estate Yotsuya Bldg, 3-5 Yotsuya 4-Chome, Shinjuku-ku, Tokyo 160-0004, Japan
• - CEO: Yusuke Imaizumi
• - Website: Corekara

This interview highlights a remarkable journey that encapsulates the vital need to adapt in a rapidly changing market, leveraging technology and customer relationships to achieve extraordinary results.