Rate Partners with Alianza to Enhance Financial Literacy in Latino Communities
Rate Partners with Alianza to Enhance Financial Literacy in Latino Communities
In a groundbreaking move, Rate, a leading financial technology company, has announced a multi-year partnership with Alianza, the largest community soccer platform dedicated to serving Latino communities across the United States. This collaboration, which follows a successful pilot program conducted from 2025, will see Rate become the Official Mortgage Lending Partner of Alianza, aimed at providing essential resources to families across eight major U.S. markets including Chicago, Los Angeles, and New York City.
The Goals of the Partnership
The primary goal of this partnership is to deliver bilingual education on home buying, financial counseling, and a range of mortgage resources tailored to support Latino buyers. By combining soccer events with financial education, Victor Ciardelli, CEO of Rate, emphasizes that learning about purchasing a home is most effective in welcoming environments and in the families' preferred language. “Alianza convenes families through culture, sport, and community. This collaboration allows us to connect with families where they already gather, providing the tools they need for long-term financial confidence,” he stated.
Community Engagement Through Soccer
Alianza hosts over 200,000 attendees annually at its events, which have become cornerstones of Latino youth soccer and family participation. Rate’s presence at these events will not be just symbolic; it will include dedicated activation spaces where bilingual specialists will offer brief educational sessions on financial topics. Attendees will also gain access to the Rate App and resources available at Rate.com, making the information both handy and straightforward to access.
This venture extends beyond event days, embedding financial education into the daily lives of families. As Arlyn J. Kalinski, Executive Director at Rate for Emerging Markets, pointed out, the program is designed to provide ongoing support to Spanish-speaking consumers, making vital housing resources easy to understand and accessible at times when families need them most.
Expanding Education and Resources
This partnership will also integrate Rate's Language Access Program, reinforcing its commitment to providing mortgage and financial services to Spanish-speaking clients. By promoting the Spanish resources available through Rate's platforms, both organizations aim to extend educational outreach in a thoughtful manner, ultimately boosting the overall financial literacy of the community.
Market Timing and Broader Impact
The launch of this partnership comes at a crucial time, as there is a growing demand among Latino homebuyers, especially with the increasing attention on soccer in the United States, highlighted by the upcoming FIFA World Cup 2026™. Alianza positions itself as a key platform connecting soccer, culture, and opportunity for families looking to enhance their financial stability.
Steven Powell, Vice President of For Soccer, the parent company of Alianza, echoed this sentiment, emphasizing their mission of creating opportunities through soccer. “Partnering with Rate allows us to broaden our mission by giving families access to financial education and resources for home buying that foster long-term stability.”
About Rate
Founded in 2000 and headquartered in Chicago, Rate Companies has established itself as a leader in mortgage lending and digital financial services, with more than 850 branches across all 50 states and Washington, D.C. Having assisted over 2 million homeowners, Rate has garnered several accolades in the industry for its innovative technology, competitive rates, and exceptional customer service. Notably, it has been recognized as the Best Mortgage Lender for 2025 by Fortune and Forbes. For further details, visit rate.com.
About Alianza
As a prominent Hispanic soccer program in the U.S., Alianza offers high-level competition and community engagement opportunities across the country. Alianza, part of For Soccer, remains dedicated to broadening opportunities for Hispanic families and developing the next generation of players. More information can be found at alianzadefutbol.com.
Topics Financial Services & Investing）
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