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The Exciting Collaboration Between 'Hiroshi's Lunch Rules' and Meiji Bulgaria Frozen Yogurt

As the autumn season approaches, a delightful collaboration is set to kick off between the new TV anime Hiroshi's Lunch Rules and Meiji's popular frozen yogurt dessert starting October 3, 2025. Designed to match the cozy vibe of fall, this partnership combines the culinary adventures of Hiroshi Nohara, the beloved father figure from the anime Crayon Shin-chan, with a delicious frozen treat that is perfect for after meals.

The New Anime and Its Culinary Adventure

Hiroshi's Lunch Rules is a spin-off from the hugely popular Crayon Shin-chan series, focusing on the daily lunch experiences of Hiroshi Nohara, the hardworking salaryman and father of the Shin-chan family. The series, illustrated by Yoichi Tsukahara, chronicles Hiroshi's lunchtime habits as he juggles his job responsibilities with his desire for a satisfying meal during his short breaks. This new anime is set to attract viewers with its relatable humor and culinary narratives, as Hiroshi reflects on his lunch experience with an exciting twist—frozen yogurt!

The Frozen Yogurt Collaboration

Meiji’s Bulgaria Frozen Yogurt Dessert has garnered widespread acclaim, with a staggering 86.4% of survey participants claiming it is an ideal post-meal dessert. This frozen yogurt boasts a rich and creamy texture combined with a refreshing aftertaste, proving to be a crowd favorite. The collaboration aims to promote this delightful dessert as the perfect ending to one's meal.

To amplify the excitement, a special campaign—Shime Ice wo Kuu Made ga Ore no Ryugi (It’s my Style to Have Dessert)—is launching alongside the anime, where participants can win fantastic prizes by following and reposting through official platforms. This initiative encapsulates the essence of how Hiroshi considers dessert an essential part of his lunch ritual, thus giving fans the chance to experience 'shime ice'—the final sweet touch after one's meal.

Join the Campaign!

Starting October 5th, various promotions supporting the collaboration will roll out. An original animated short movie showcasing the story of Hiroshi trying shime ice for the first time will also be available on the dedicated webpage. Fans can follow the special site for further updates and promotional content at #ShimeIce.

Make sure to engage in the follow-and-repost campaign to stand a chance to win exciting prizes that will help transform your lunch experience! From lunch bags to gourmet meal vouchers, the prizes are curated to elevate your lunch game, with each campaign running for a specific period.

Campaign Periods and Prizes

• - 1st Round: October 3rd (Fri) 10:00 - October 9th (Thu) 23:59

- Prize: 'Lunch Sacoche' + ¥2,000 meal voucher for 30 winners

• - 2nd Round: October 10th (Fri) 10:00 - October 16th (Thu) 23:59

- Prize: 'Lunch Dice' + ¥2,000 meal voucher for 30 winners

• - 3rd Round: October 17th (Fri) 10:00 - October 23rd (Thu) 23:59

- Prize: 'Lunch Acrylic Stand' + ¥2,000 meal voucher for 40 winners

Winners will be announced through DMs on the official account around late October, so don’t miss out on this sweet opportunity!

Enjoying the Dessert of Choice

With convenience in mind, Meiji Bulgaria Frozen Yogurt Dessert not only provides an easy option for busy salarymen but also aligns perfectly with Hiroshi's lunchtime philosophy. As your palates savor the delightful combination of creamy richness and invigorating freshness, it is clear that this frozen yogurt is set to become a new staple for post-meal enjoyment.

Join the fun and make your autumn meals even sweeter with this exciting collaboration! Explore more here: Meiji Bulgaria Frozen Yogurt.