MEDIPEEL Emerges as Top Skincare Brand at Paris Printemps Pop-Up Event

MEDIPEEL Shines at Printemps Pop-Up Event in Paris

In an impressive display of brand strategy and consumer engagement, MEDIPEEL, a renowned professional dermo-aesthetic brand, achieved remarkable success at its pop-up event at Printemps in Paris. The event, organized in partnership with Shinsegae Hyperground, aimed to celebrate Printemps' 160th anniversary and was held in the Atrium of Printemps Haussmann until August 31st.

As a representative of K-beauty, MEDIPEEL managed to captivate visitors with an inviting red and blue booth that showcased the brand's identity, enhanced further by playful HOCA dolls that created a friendly atmosphere. Interactive features such as how-to-use videos displayed on tablets kept visitors engaged, aiding the transition from trial to purchase, leading to impressive sales figures.

Among the popular products featured, the "Red Lacto Collagen Wrapping Mask" stood out, known for its ability to improve skin elasticity, hydration, and radiance while being easy to apply. Additionally, the newly launched "Young Cica PDRN Line" received considerable attention, appealing particularly to consumers with sensitive skin needing soothing and regenerative treatments.

MEDIPEEL not only secured the second position in overall sales during the pop-up but was also ranked first in the skincare category. This accomplishment is particularly noteworthy given that MEDIPEEL operates within a single product category, distinguishing itself against global beauty brands with vast product ranges including cosmetics and fragrances. Industry experts have praised this success, highlighting the competitiveness of MEDIPEEL’s offerings and the strength of the brand.

Visitors were engaged through various interactive competitions, including giveaways of sheet masks, character keychains, and Young Cica PR boxes, along with on-site attractions that enhanced engagement. Coupled with a strategic follow-up campaign on Instagram, the event generated significant online buzz, illustrating a multidimensional marketing impact.

Working closely alongside the Printemps PR and social media teams, MEDIPEEL produced local content and influencer product review videos, boosting organic visibility and brand trust across social platforms.

Beyond commercial achievements and brand image enhancement, the pop-up also served as a launching pad for MEDIPEEL's European expansion. Notably, discussions with new UK buyers indicated promising opportunities. Students and faculty members of CFA WEC (Centre de formation d'apprentis) in France visited the pop-up, where they tested products and expressed strong interest, expanding beyond the flagship products to other offerings such as neck creams and modeling packs.

Given that the school is focused on aesthetics education and product sales, the collaboration with MEDIPEEL presents an optimistic avenue for future partnerships. In response to positive feedback, MEDIPEEL pledged its support for the academy, providing students with practical training that aligns with their professional aspirations while preparing them for careers in aesthetics, salon management, and related specialized roles.

MEDIPEEL is keen to lead in training the next generation of beauty experts and skincare professionals through this initiative, solidifying its commitment to the industry.

Currently, MEDIPEEL has established a robust presence in Eastern Europe and is now rapidly expanding into Western Europe, leveraging its Printemps pop-up as a strategic launch point. The brand is actively negotiating with key buyers in Europe, particularly in Germany and the UK, with discussions underway with Douglas, Europe’s largest beauty retailer, and Flaconi, which operates both physical and online stores.

Looking ahead, the launch of Amazon Germany in October positions MEDIPEEL to enhance its presence in the premium Western European market. Additionally, the company has confirmed its participation in the upcoming International Fair in Marseille, furthering its commitment to the local consumer base.

A MEDIPEEL representative stated, "The Printemps pop-up provided a platform for French consumers to experience our brand identity and flagship products firsthand. We intend to continue showcasing our unique value from Eastern to Western Europe, and ultimately on the global stage."

MEDIPEEL serves as the flagship brand of SKINIDEA, under the ownership of MDP Holdings (CEO Michael Chung), a portfolio company of Morgan Stanley PE Asia (MSPEA). Recognized for its innovative products that combine premium ingredients with patented dermatological technology, SKINIDEA exports to over 75 countries worldwide, developing high-performance skincare solutions backed by comprehensive research and clinical trials to ensure instant and sustainable improvements suitable for various skin types.