#United States #healthcare #Nashville #Unlock Health #Strategic Communications

Unlock Health Expands Its Strategic Communications Practice

Unlock Health, a renowned healthcare agency specializing in using both creative and scientific approaches, has recently broadened its Strategic Communications practice. This expansion aims to go beyond its current clientele focused on payor-provider communications, allowing the agency to address a more diverse array of healthcare provider challenges.

The Strategic Communications practice is designed to provide comprehensive support to healthcare providers, particularly in managing vital business issues and communicating effectively during crises in an industry that constantly evolves under strict regulations. Unlock Health leverages its in-house capabilities—including in-depth research, analytics, public relations, and digital engagement—to ensure that healthcare entities can convey their most pressing issues effectively and promptly.

Common problems that healthcare providers seek guidance on include:

• - Mergers and Acquisitions: Navigating the complexities involved in merging or acquiring healthcare practices.
• - Leadership Changes: Addressing the ramifications of new leadership on organizational communication and culture.
• - Union Issues: Managing employee relations and union negotiations effectively.
• - Financial Challenges: Offering strategic communication solutions amidst financial uncertainties.
• - Board Challenges: Facilitating clear and coherent communication during board activities or transitions.
• - Litigation Support: Providing necessary public relations assistance when legal disputes arise.
• - Managed Care Negotiations: Supporting communication strategies during contract dealings and terminations.

Brandon Edwards, CEO of Unlock Health, expressed the necessity for healthcare leaders to communicate confidently in these turbulent times, stating, “The healthcare industry is always facing a lot of uncertainty and turbulence, and right now the level of pressure is at an all-time high. Our Strategic Communications practice will quickly and efficiently map the right strategy and tactics to reach all internal and external audiences.”

The practice will be led by Shannon Moylan, a seasoned healthcare communications strategist with more than 20 years of experience. Moylan has previously held significant roles at notable firms like FleishmanHillard and Edelman, where she provided essential strategic counsel to various healthcare entities. Her extensive background also covers the medical device, technology, and pharmaceutical sectors.

Moylan stated, “Our team thrives on guiding our clients through high-stakes moments with creativity fueled by data, insights, and deep expertise in the business of healthcare.” The establishment of this practice signifies Unlock Health's commitment to empowering healthcare providers to meet their communication and business objectives confidently.

To discover more about the newly expanded Strategic Communications offerings, potential clients are encouraged to visit Unlock Health's website. Additionally, for specific challenges regarding managed care, they can explore Unlock Managed Care's platform.

About Unlock Health

Unlock Health stands as a distinguished full-service agency that integrates art and science in healthcare marketing. Recognizing the obstacles faced by healthcare marketers today, Unlock Health eliminates the need for multiple agencies by providing comprehensive solutions tailored to healthcare’s unique intricacies. With its headquarters in Nashville, Tennessee, Unlock Health holds the title of the largest marketing and advertising agency focused solely on U.S. healthcare providers and related services, boasting a dedicated team of 328 professionals.

By visiting unlockhealth.com and unlockmanagedcare.com, one can learn more about how Unlock Health is reshaping the future of healthcare marketing and managed care.