#Japan #Tokyo #Customer Support #Persol #HDI

PERSOL Business Process Design Achieves Historic Recognition

In a remarkable achievement, PERSOL Business Process Design has become the first company to attain the prestigious three-star rating in HDI's new "Quality Assessment (Team Evaluation)" for 2024. The award ceremony took place at Keio Plaza Hotel in Shinjuku on May 14, 2025, during the "HDI Award 2025" event.

HDI, established in 1989 as the largest membership organization for the support services industry, has over 50,000 members worldwide. This newly introduced rating framework for 2024 evaluates companies on a four-tier scale, from three stars to no stars, based on standards set by HDI's international guidelines. The distinction awarded to PERSOL's Sasebo Outsourcing Center evaluates its BtoC inquiry support, showcasing an unwavering commitment to excellence in customer service.

Evaluation Criteria and Recognition

The three-star rating, which marks the highest level of recognition, is only achieved when at least 80% of team members in a group of five or more earn individual ratings of three stars. PERSOL Business Process Design earned this accolade by demonstrating exemplary consumer engagement, with key assessment points highlighting the team's:

• - Ability to diligently address concerns with sincerity.
• - Flexibility in adapting to customer emotions and situations.
• - Active listening skills that create a comfortable dialogue with clients.
• - Comprehensive knowledge and experience that provide clear, reassuring explanations.
• - Thoughtful touches that foster positive customer relationships.

Leadership's Vision

Yoshida Junichiro, the General Manager of Service Strategy at PERSOL Business Process Design, expressed his gratitude for the recognition. He emphasized how the company's strength in knowledge management enables high-quality service delivery, irrespective of team members' experience levels. He stated, "This award reflects our dedication to maintaining the three-star quality continuously through effective center management and client interactions."

PERSOL Business Process Design aims to build on this success by enhancing knowledge management practices further and addressing the psychological needs of end-users through soft skills and service excellence. This commitment to quality will ensure PERSOL maintains the three-star standard across all customer interactions, ultimately boosting customer experience (CX).

About PERSOL Business Process Design

Founded with a mission to revolutionize work and foster better working environments, PERSOL Business Process Design leverages its capabilities in process design, organizational and human resource management, and talent development combined with cutting-edge technology such as AI. The company aims to provide BPO services tailored to their clients' needs while contributing to a sustainable society and achieving the Sustainable Development Goals (SDGs).

With a group vision of "Working and Smiling Together," PERSOL Group engages in diverse businesses related to people and organizations, driving social innovation and excellence in customer service. For more information, visit PERSOL's official website.