American Greetings Enhances Digital Gifting for All Occasions This Valentine's Day

Expanding Horizons for Digital Gifting



As Valentine's Day approaches, American Greetings has announced an exciting enhancement of its digital gifting options. This newly expanded service allows users to combine thoughtful digital greeting cards with an array of gifts, making it simpler than ever to express love and appreciation throughout the year.

A Changing Landscape



In recent years, there has been a noticeable shift towards digital gifting, especially as convenience and speed became paramount for many customers. Rob Matousek, Executive Director of Direct to Consumer Business at American Greetings, emphasized this trend, stating, "Throughout this past holiday season, we saw more people than ever turn to digital gifting, showing that shoppers are always looking for thoughtful, yet quick and convenient, ways to show their appreciation for their family and friends."

New Gift Options Available



With the update, senders using American Greetings can now include a range of gifts when sending digital greeting cards. These include retail gift cards, custom songs, travel vouchers, and even cash gifts.

One exciting partnership is with Virgin Experience Gifts, where senders can choose from a vast selection of experiences to gift. Options range from vineyard tours to helicopter rides, ensuring that recipients have memorable adventures awaiting them.

Additionally, American Greetings offers e-gift cards that shoppers can easily attach to their greeting cards. This service allows gift recipients to treat themselves at over 100 popular brands, including Target, Starbucks, Nordstrom, Sephora, and more. The seamless integration of e-gift cards is designed to enhance the experience of sending and receiving digital gifts.

Custom Songs and Cash-Gifting



American Greetings has also partnered with Songfinch, enabling users to purchase personalized, studio-quality songs for their recipients. By inputting details like the recipient's name and greeting message, senders can craft a truly unique gift that resonates. This feature is an innovative way to create a deeper emotional impact with digital cards.

Moreover, their new collaboration with Birdie allows users to send monetary gifts directly within their digital cards, mimicking the traditional experience of including cash in physical cards. Up to $2,000 can now be transferred in just a few clicks, making financial gifting more user-friendly and straightforward.

Celebrating Beyond Valentine's Day



These updates are not limited to Valentine’s Day. American Greetings' new features are tailored for sending warm wishes and presents for a wide variety of occasions, including birthdays, anniversaries, Mother’s Day, and other special celebrations. As sentiments evolve, the company positions itself to cater to the needs of modern consumers who appreciate convenience and personalization in gifting.

American Greetings aims to offer more than just paper cards; they strive to create meaningful connections that extend beyond traditional boundaries. Unlike the limited options often available in physical stores, their digital offerings are constantly evolving to meet consumer preferences and celebrate countless special moments.

Conclusion



For anyone looking to rekindle connections or express heartfelt sentiments with style and ease, these new offerings make American Greetings a top choice for digital gifting. To explore the full range of digital greetings and gifting options, visit their website at americangreetings.com. Follow them on their social media channels for real-time updates and new product releases. As digital gifting continues to become a vital part of how we celebrate life’s cherished moments, American Greetings is committed to making it as thoughtful, personal, and exciting as possible.

With these exciting enhancements in digital gifting, American Greetings positions itself at the forefront of convenience-driven celebrations that make it easier to connect with loved ones year-round.

Topics Consumer Products & Retail)

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