LG Electronics Unveils Prime Video Integration for Future Automotive Experience

LG Electronics Brings Prime Video to Automotive Content

At CES 2026, LG Electronics announced a significant advancement in automotive entertainment by integrating Prime Video into its LG Automotive Content Platform (ACP). This integration is expected to roll out in the second quarter of 2026, allowing car manufacturers equipped with LG's ACP to offer a broad selection of content including popular movies, series, live events, and exclusive Prime Originals for the first time.

A New Era of In-Car Entertainment

The LG ACP is designed to optimize the in-car experience, transforming vehicles into entertainment hubs comparable to home settings. According to Jae Byun, President of LG Electronics Vehicle Solution USA, passengers will be able to engage with their favorite Prime Video content just as they would on LG's renowned webOS smart TV platform.

Emily Aldis, Director of Devices and AI Partnerships at Prime Video, emphasized the strategic nature of this collaboration, stating that it reflects a commitment to providing seamless access to a vast collection of premium entertainment across multiple platforms, making it available wherever the customers are.

LG’s Innovative Approach to Vehicle Entertainment

This latest advancement highlights LG's focus on innovation in the automotive sector, as the ACP is part of LG's AlphaWare software suite, which is revolutionizing modern vehicles and turning them into