Hisense Maintains Stronghold as Second Largest Global TV Brand for 2024

Hisense Maintains Stronghold as Second Largest Global TV Brand for 2024



Hisense, a leading global brand in consumer electronics and appliances, has solidified its dominance in the television market for the third year running. According to a recent report from AVC Revo, Hisense achieved a remarkable 14.06% share of global TV shipments in 2024, marking an impressive 11.9% year-on-year increase in shipments.

This feat highlights the company's robust growth strategy and commitment to innovation in a highly competitive marketplace. With a focus on large-screen televisions, Hisense captured a staggering 47% of the market for TVs measuring 100 inches or more, ensuring its title as the leader in this category.

The key to Hisense's success lies not only in its high-quality products but also in its strategic sponsorship of major sporting events, which has significantly boosted consumer demand for large-screen TVs. The excitement of sporting events drives consumers to seek out bigger screens to enhance their viewing experience, and Hisense has leveraged this trend adeptly.

At CES 2025, Hisense debuted groundbreaking technology, including a revolutionary 116-inch TriChroma LED TV with RGB backlight technology and local dimming capabilities, alongside a ready-to-use 136-inch MicroLED display. These innovations signal Hisense's bold vision for the future of home entertainment, pushing the boundaries of what consumers can expect from their viewing experiences.

David Gold, Vice President of Hisense International and President of Hisense Americas, emphasized the company's commitment to passion, dedication, and innovation in 2024. He stated, "For me, the three key words for 2024 were passion, dedication, and innovation. These principles allowed us to achieve such high results over the year."

Moreover, the company has prioritized making the home viewing experience more personalized and convenient than ever. These advancements promise to provide fans with an exhilarating sense of immersion while watching the FIFA Club World Cup 2025™ matches.

From ultra-high-definition innovations and smart displays to full AI integration and energy-efficient solutions, Hisense continues to pioneer technologies designed to provide real value to consumers. The company aims to enhance people's lives and make memorable moments more enjoyable through their products.

Hisense is recognized as a prominent global brand in home appliances and electronics. According to Omdia, Hisense ranks second worldwide in total TV shipments while also leading the market for larger televisions exceeding 100 inches in size. As the company continues to expand rapidly, operating in more than 160 countries, it maintains its focus on multimedia products, home appliances, and intelligent IT solutions.

In conclusion, Hisense’s strong market positioning, combined with its relentless pursuit of groundbreaking technology and exceptional customer value, suggests a bright future ahead for both the company and its consumers. The commitment to innovation and consumer satisfaction remains at the forefront of Hisense's ongoing growth strategy, ensuring its place as a leading player in the global television market.

Topics Consumer Products & Retail)

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