#USA #Franklin #Barrett Distribution #Lubify #Luxe Lube

Lubify Partners with Barrett Distribution for National Growth

In a remarkable move for the sexual wellness industry, Lubify, an innovative startup, has joined forces with Barrett Distribution Centers to enhance its logistics capabilities. This partnership marks a significant step in Lubify's mission to redefine intimate wellness, particularly through their flagship product, Luxe Lube—a luxury lubricant tailored for women.

Founded by Orla Maguire, a former editor at Cosmopolitan and a certified intimacy coach, Lubify aims to empower women by enhancing their sexual health and overall confidence through luxurious wellness products. Orla’s vision is to create not just a product, but a movement that encourages women to prioritize their intimacy and self-care.

"Finding a reliable long-term third-party logistics partner was crucial for us," Orla stated. "Barrett's outstanding distribution network and their history of success with direct-to-consumer brands made our decision straightforward. Their professionalism and the quality of their team reinforced our choice."

Luxe Lube is distinguished by its high-quality formula that includes vitamin E, hyaluronic acid, squalene, and silicone—ingredients designed to hydrate and nourish while providing long-lasting performance. The product is uniquely packaged in a gold airless pump tube, drawing inspiration from the elegance of Hermès. This packaging choice not only showcases the sophistication of Lubify’s brand but also underscores its commitment to functionality.

Barrett Distribution has expressed its enthusiasm for the partnership, indicating that their expertise in scaling startups aligns seamlessly with Lubify’s ambitious goals. "We’re excited to support Lubify in making Luxe Lube available to women across the country," said Harrison Smith, Director of Pricing at Barrett.

Scheduled to launch on February 1, 2025, from Barrett's New Jersey facility—renowned for serving high-growth DTC brands—Luxe Lube signifies the beginning of an exciting journey for Lubify. In addition to Luxe Lube, Lubify plans to expand its product line, intertwining indulgence with essential self-care products.

About Lubify
Lubify positions itself as the first luxury sexual wellness brand designed specifically for women. Its inaugural product, Luxe Lube, promises an indulgent experience crafted with careful consideration. Featuring vegan and cruelty-free formulations, all Lubify products comply with Sephora’s Clean List standards, ensuring that they meet high ethical and quality benchmarks. Orla, equipped with her experience as a leader in the beauty industry, is on a mission to empower women to elevate their intimate wellness routines with items specifically tailored for their needs.

About Barrett Distribution Centers
Established in 1941, Barrett is recognized for its specialized third-party logistics (3PL) solutions, direct-to-consumer fulfillment, and omnichannel distribution across various sectors including health, beauty, and consumer packaged goods. The company is celebrated for its superior service and ability to adapt, earning it a place on Inc.’s list of fastest-growing companies multiple times. Barrett is committed to fostering meaningful partnerships with brands like Lubify, ensuring mutual growth and success through effective logistics solutions.

As the wellness industry evolves, partnerships like that of Lubify and Barrett Distribution demonstrate a growing commitment to enhancing personal care and support for women nationwide. With the launch of Luxe Lube around the corner, the anticipation for what Lubify will bring next is palpable. Women can look forward to experiencing a new realm of intimacy through luxury and quality, combining pleasure with self-care in a groundbreaking way.