Goldfish Swim School Promotes Water Safety with New Initiatives for National Water Safety Month

As May approaches, Goldfish Swim School, North America's leading swim school franchise, is gearing up to highlight National Water Safety Month. This initiative emphasizes crucial water safety education and accessibility as families prepare for the summer season. With drowning being a leading cause of death among children aged 1-4 and a significant risk for kids aged 5-14, these efforts are more important now than ever.

Goldfish Swim School is not only dedicated to teaching children how to swim but also to ensuring that they develop vital life-saving skills through continual engagement. "May serves as a vital reminder that consistent, professional instruction is a necessity for families," shares Jenny McCuiston, co-founder of Goldfish Swim School Franchising. As families look forward to summer travels and pool days, investing in swimming instruction is a commitment to children's safety that extends beyond the summer months.

To kick off the month and promote ongoing swimming education, the school is unveiling a series of exciting initiatives:

1. "Best Summer Ever" Sweepstakes

To motivate families to prioritize swim practice, Goldfish Swim School is hosting a national sweepstakes. By entering, families will have the chance to win an array of swim-themed prizes valued at $5,000, encouraging them to engage in regular swim lessons.

2. Water Safety Month Packages

In conjunction with the national awareness efforts, selected Goldfish Swim School locations are rolling out exclusive Water Safety Month Packages available in 3-, 6-, 9-, and 12-month options. These packages are tailored to help families establish essential life-saving aquatic skills through dedicated instruction.

3. Swim Suit Color Safety Activation

Partnering with Safe in the Seat (SITS), a recognized voice in child safety, Goldfish Swim School has launched a campaign promoting high-visibility swimwear. This initiative aims to educate parents on the significance of bright swim apparel in keeping their children safe in and around water. The outreach is enhanced through targeted email campaigns and the distribution of a co-branded