Core Home's Acquisition of BUBLUV Sparks Expansion in Major Retail Markets

The Future of Boba Tea: Core Home's Acquisition of BUBLUV

Core Home, a prominent player in the housewares industry, has made headlines with its latest acquisition of BUBLUV, an innovative brand recognized for its unique twist on traditional Asian boba tea. This strategic move is aimed at enhancing Core Home’s product portfolio and expanding its reach into the food and beverage sector.

Founded by Diana Ark Chen, BUBLUV has created a niche in the beverage market by providing a healthy version of bubble tea. Their offerings include a line of shelf-stable, ready-to-drink bubble teas that combine rich flavors with health-conscious ingredients. Unlike traditional boba tea options, which can be laden with artificial ingredients and excessive sugar, BUBLUV products contain no artificial additives, feature low calories (ranging from 20 to 50), and have minimal sugar content (0-1g per serving). The flagship products—Black Milk Tea, Matcha Soy Latte, and Passionfruit Oolong Guava with Jelly Pearls—are crafted using loose-leaf tea, which is known for its antioxidant properties.

This acquisition marks a significant milestone for Core Home, as it seeks to diversify its already impressive brand collection, which includes over 20 houseware brands like BKLYN Steel Co. and Core Bamboo. By embracing innovation and sustainability as part of its core mission, Core Home aims to disrupt the food and beverage landscape just as successfully as it has done in home products.

Diana Ark Chen expressed her excitement at the acquisition, stating, “Joining the Core Home family opens up new avenues for BUBLUV. With Core Home’s extensive retailer network and commitment to innovation, we look forward to continuing our growth journey and reaching new heights.” This partnership aligns well with Core Home’s dedication to offering trendy and sustainable products, catering to a health-conscious consumer base.

Distribution and Retail Presence

As part of its market expansion, BUBLUV has already launched its products at various Albertsons' banners, such as Safeway, Andronico's, Pak N' Save Foods, and Vons. Looking ahead, the brand is also set to expand its distribution channels further by collaborating with Target, scheduled for an April launch. This collaboration seeks to capitalize on the growing demand for healthier beverage options among consumers.

Expo West 2025 Participation

BUBLUV will be showcasing its innovative drinks at Expo West 2025, taking place from March 5-7 in Anaheim, California. This event provides an opportunity for BUBLUV to connect with potential partners and increase awareness of its brand on a national scale. At Booth 7815, located in the Hot Products Pavilion, BUBLUV aims to reignite interest and attract new customers while representing itself with the support from Hanson Faso Sales & Marketing, Inc.

Conclusion

Core Home’s proactive approach to acquiring BUBLUV not only reflects the brand's ambition to innovate within the beverage market but also underscores a significant shift towards healthier consumer choices. As the market grows, this partnership is poised to make waves—both with their appealing, healthier alternatives to bubble tea and their commitment to sustainability and innovation. With exciting developments on the horizon, BUBLUV appears well-positioned to capture the hearts (and taste buds) of consumers eager for a change in the beverage landscape.