EYEZ's New Coating Serum Mascara: Natural Volume Trending in Beauty

EYEZ Unveils Its Latest Product: Coating Serum Mascara

On March 24, 2026, PS International Inc. launched its latest product under the eyelash and eye care brand EYEZ, the "Coating Serum Mascara." This remarkable product serves to maintain curl, deliver an elegant finish, and provide serum-like care, all in one clear black mascara.

Trending Natural Volume Lashes

In recent years, beauty trends have shifted from dramatic to more sophisticated, natural-looking lashes. Social media and beauty salons have particularly praised the “natural volume” look, which enhances the lashes without appearing overdone. The transparent black color of the EYEZ Coating Serum Mascara emphasizes the dimension of each lash while maintaining a light appearance.

Easy Styling for Luxurious Look

The EYEZ mascara adds a natural volume and dimension to the lashes, allowing for easy styling. The lightweight coating formula makes application effortless even on the lower lashes, ensuring a smooth finish without clumping. This results in beautifully defined lashes that enhance a balanced and delicate eye appearance.

Long-Lasting Curl and Volume

The mascara features a unique formulation that tightly wraps around each lash, helping to maintain the curl from lash extensions or perm treatments while keeping it lifted throughout the day. With a waterproof design resistant to sweat and oil, it avoids smudging or color transfer, allowing you to enjoy your glamorous lashes all day.

Infused with Nourishing Ingredients

The Coating Serum Mascara is not just about appearance; it also incorporates serum ingredients that help maintain healthy lashes. Enriched with Botanical Silk® and Octapeptide-2, along with EYEZ's proprietary "Glow Shield Bio-Complex," it protects lashes from everyday damage, promoting their beauty and vitality.

Product Overview

- Product Name: EYEZ Coating Serum Mascara
- Content: 6g
- Country of Origin: Japan
- Price: 4,950 yen (including tax)
- Launch Date: March 24, 2026
- Main Ingredients: Water, Isopentyldiol, Ethanol, Glycerin, PVP, and others.

Versatile Functionality

This mascara is uniquely designed to function as a mascara base, a mascara, and a top coat all in one. After curling your lashes, it can be applied directly for a polished look and easily removed with hot water.

Free from Harsh Chemicals

The Coating Serum Mascara is crafted without harmful ingredients, as it is fragrance-free, mineral oil-free, silicone-free, and paraben-free, making it a gentle choice for sensitive eyes.

About EYEZ

EYEZ, which stands for Eye Zone, was founded in 1999 to provide gentle care for the delicate eye area. It prides itself on high-quality products made from carefully selected materials, all in Japan. The brand gained immediate attention with its eyelash serum, "Eyelash Ripozone," which quickly became popular among beauty professionals and models, achieving over 3 million units sold.
Over the past 25 years, EYEZ has evolved into a widely recognized name in eye care, winning the ZOZOCOSME AWARDS 2023 in the Natural category for its Eyelash Ripozone.

About PS International Inc.

Founded in 1988, PS International Inc. has 37 years of experience in the beauty and health industry. They introduced lymphatic treatments to the esthetics field, promoted organic beauty oils, and launched an ethical e-commerce platform, ethicame, focusing on environmentally friendly products. The latest venture includes a skincare line made from upcycled tea seeds.
The company is dedicated to promoting an ethical lifestyle through its diverse range of products and services in beauty, health, and education.

For more information, visit the official EYEZ website or their Instagram page.