Moab Office of Tourism Announces $250,000 Special Events Marketing Grant Program

The Moab Office of Tourism has officially opened applications for a Special Events Marketing Grant, providing a substantial total of $250,000 aimed at supporting the dynamic landscape of events in the area. This initiative is particularly targeted at enhancing the profile of events during periods beyond peak tourism seasons, thereby infusing a new level of economic vitality, cultural enrichment, and community engagement into Grand County, Utah.

The funding mechanism for this grant is designed to motivate local event organizers to invest in their marketing and advertising efforts. To qualify for the grant, all funds must be channeled toward promoting the event to potential visitors. It is vital, however, to note that the grant can’t be used for direct expenses associated with event programs, infrastructure improvements, venue banners or signage, prizes, or staff compensation. Instead, applicants will need to present a solid marketing strategy focused on attracting participants and enhancing visibility within the tourism segment.

One critical aspect of this grant program is its matching requirement, which requires participants to secure dollar-for-dollar matching funds for the marketing expenses. Once the event concludes, the earmarked funds will be reimbursed to help offset the marketing costs incurred. This structure not only ensures that funds are used effectively but also encourages thorough planning and engagement from event organizers.

Applications are now open for events scheduled from January 1 to December 31, 2026, with the deadline set for 11:59 PM MT on March 1, 2026. Interested parties can find detailed guidelines, access the application link, and submit final reports via Grand County Utah’s official website. This ensures a streamlined process for applicants and provides clarity on requirements and expectations.

The Moab Office of Tourism, a department of Grand County Utah’s local government, plays a crucial role in promoting the area as an attractive tourist destination. Notably, Moab serves as a gateway to stunning natural attractions, including the iconic Arches and Canyonlands National Parks, and boasts over 3 million acres of public lands along with the picturesque Colorado River. With a resident population of approximately 5,200 in the beautiful municipality of Moab and a total of 9,700 in the entire Grand County, the area welcomes around 2.5 million visitors annually.

Given this backdrop, the Special Events Marketing Grant represents an exciting opportunity for local organizers. By amplifying their marketing efforts and attracting more visitors, these grants can contribute significantly to the community’s economic growth while celebrating local culture through diverse events.

For more information or to explore the yearly offerings that Moab has to present, visit the Moab Office of Tourism’s official website at https://www.discovermoab.com or follow them on social media via Instagram, Facebook, and YouTube. This grant is not just a financial boon; it's a catalyst for creating unforgettable experiences and fostering a sense of community in Moab.

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