Park City's Modern Luxury Renaissance: Insights from the Experts
Park City's Modern Luxury Renaissance: Insights from the Experts
On October 23, 2025, Park City, Utah, became a focal point for luxury growth when Vitruvius Built and Park City Wealth Advisors co-hosted the event titled "Where Luxury Meets Growth." This exclusive gathering attracted over 75 leaders from diverse sectors, including architecture, interior design, development, wealth management, and real estate. The goal was to explore how strategic investment and community focus are reshaping Park City into one of North America's premier luxury destinations.
The evening was marked by a powerful panel discussion led by a range of experts. Key participants included Charles Ochello, the Founder and CEO of Vitruvius Built, and Morgan Lemaitre, the Founder and CEO of Park City Wealth Advisors. Their insights reflected a growing consensus around the transformative power of intentional luxury.
The panel took place against the backdrop of Deer Valley's historic expansion, which represents the largest ski-resort development in North American history. Here, the conversation shifted from a mere focus on real estate to the essence of living well and investing wisely. Morgan Lemaitre emphasized the current landscape by stating, "We're in the midst of the greatest transfer of wealth in history. Within that movement, real estate continues to be a home run." He explained that Park City has become synonymous with thoughtful living, where luxury merges with community values.
Charles Ochello added that luxury has evolved into an "experiential asset class." He explained, "We're not just building homes; we're creating experiences that live and breathe. The modern estate must appreciate in value and in meaning, memory, and emotion." This idea of creating lasting legacies resonated throughout the evening, encapsulating a new approach to luxury living that marries personal experience with high-quality construction.
From the perspective of the resort sector, Todd Bennett, President and COO of Deer Valley Resort, shared insights on the importance of partnerships and stewardship in luxury development. "It’s not just about scale. It’s about what legacy we leave here in Park City," Bennett expressed, demonstrating the interconnectedness of hospitality and real estate.
Sheila Hall, Head of Sales for Deer Valley East Village at *Summit Sotheby’s International Realty, highlighted how emotional connections are driving demand. She noted that families are increasingly investing in properties that serve as generational homes, fostering unity across ages.
Meanwhile, Grant Bowen, CEO of Peak Projects, pointed to Park City as a "model for modern legacy.” He referenced the area's natural beauty, accessible infrastructure, and tax benefits that make it one of the most desirable places for luxury living. According to Bowen, families who could build anywhere choose Park City for its unique blend of lifestyle, permanence, and capital preservation.
Notably, Matt Romney, Co-founder of Sundance Bay, shared that the current market cycle is unprecedented. "The scale of capital and creativity flowing into this region is unlike anything we've seen before. These are long-term commitments to the future of this place," he stated, underscoring the belief many investors have in Park City's prospects.
In a similar vein, William Wennerth, CIO and President of Reef Capital, echoed that investors need to ignore the noise of market speculation. He stated, "In a destination like Park City, where strong tailwinds remain, we take the long view and design investments with built-in flexibility.” This approach allows for extraordinary luxury developments while still delivering institutional-grade returns.
As the discussion unfolded, one key message emerged strongly: Park City's growth reflects not just expansion but a curated evolution of luxury. The collaboration of builders, financiers, and designers is paving a new narrative in the American Mountain West, where craftsmanship meets capital, and luxury is deeply rooted in legacy. Vitruvius Built, known for redefining the luxury build experience, expresses a belief that true luxury should be both intelligent and intentional.
In summary, the event successfully illuminated the dynamic changes occurring in Park City, mapping its trajectory towards a future where luxury is harmonized with community values and purposeful investment. As stakeholders from various fields come together, what lies ahead for Park City is not merely a destination but a thriving ecosystem of luxury living destined for generations to come.
Topics Consumer Products & Retail）
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