GAC Unveils Hong Kong ACTION 2.0 Strategy and E9 Premium at Auto Expo

GAC Launches New Strategic Initiative at the Auto Expo



On June 18, 2026, the Hong Kong International Auto Expo opened its doors, showcasing the latest innovations in the automotive sector. Among the highlights was GAC Group, who has not only launched its ambitious 'Hong Kong ACTION 2.0' plan but also presented the much-anticipated E9 Premium model. This event, themed 'All New GAC, Going Global,' signifies GAC's accelerated efforts towards global expansion and market leadership in the burgeoning electric vehicle (EV) sector.

A Major Leap Forward


GAC Group has made an impressive entry into the Hong Kong market, which is known for its high penetration of new energy vehicles (NEVs). Currently, GAC boasts an impressive 11% market share in Hong Kong. The company, which has shifted from being a market follower to a leader, aims to capitalize on this success as it continues to grow its footprint in the EV industry.

The recent unveiling event was graced by GAC's President, Wei Haigang, who revealed the details of the newly upgraded 'Hong Kong ACTION 2.0' plan. This strategic initiative is rooted in enhancing service, product advancement, and building a connected ecosystem.

Service Excellence


As part of the 'Hong Kong ACTION 2.0' strategy, GAC is committed to enhancing its service center network throughout Hong Kong. This move is expected to reduce turnaround times for maintenance and repairs and ensure that customers have efficient access to original equipment manufacturer (OEM) parts. By streamlining these services, GAC aims to deliver an exceptional ownership experience for its customers.

Product Breakthrough


Tailored specifically to meet the demands of Hong Kong's unique driving conditions and consumer preferences, GAC has introduced the upgraded E9 Premium model. The new vehicle features a luxurious interior, improved ride comfort, and an extended range for worry-free driving. Additionally, GAC debuted the AION UT Elite, another model receiving significant upgrades and attention at the expo.

Building a Connected Ecosystem


GAC's vision extends beyond just manufacturing vehicles; the company is also focused on creating a full lifecycle mobility ecosystem. This includes energy replenishment solutions, digital services, software subscriptions, and ride-hailing options that work in harmony to enhance the customer experience. With plans to construct 22 charging stations equipped with 88 fast chargers, GAC aims to bolster its infrastructure in Hong Kong.

An Ongoing Commitment to Hong Kong


GAC Group's future strategies emphasize strong integration with Hong Kong, aiming to localize their offerings and contribute to the region's economy. The guiding principle of this approach is captured in the company's motto: 'In Hong Kong, For Hong Kong; Integrate into Hong Kong, Serve Hong Kong, and Contribute to Hong Kong.' Through this commitment, GAC plans to leverage Hong Kong as its global gateway to promote greener and more sustainable mobility solutions.

As GAC continues to innovate and expand, it stands poised to play a vital role in shaping the future of the automotive industry in Hong Kong and beyond. The 2026 Auto Expo marks not just a display of new vehicles but a significant milestone in GAC's journey towards global expansion in the electric vehicle market.

For more information about GAC and its latest offerings, visit GAC Group's official website or follow them on their various social media channels.

Topics Auto & Transportation)

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