Exciting Collaboration: Birthdayroom and Birthdayhouse to Launch 2026AW Popup Store

Birthdayroom × Birthdayhouse 2026AW Popup Store

Get ready, fashion enthusiasts! The highly anticipated Birthdayroom and its sister brand Birthdayhouse are joining forces to launch a dazzling Popup Store for the Autumn and Winter season of 2026. Held from October 2nd to 3rd, this event promises to immerse visitors in the unique worlds of both brands, where whimsical fashion meets everyday elegance.

Experience the Collection

At the Popup Store, you can explore a curated selection of 2026AW items from both Birthdayroom and the newly launching Birthdayhouse, which opens its doors on October 9, 2026. Discover a variety of stunning outerwear and stylish tops that will enhance your fall and winter wardrobe. This is a fantastic opportunity to personally touch and feel items you'd love to incorporate into your seasonal styles. Each piece reflects the charm and creativity that both brands are known for, so there’s something for everyone.

Exclusive Popup Store Gifts

To make this event even more enticing, customers who make a purchase at the store will receive exclusive limited edition novelties. Every person who buys an item will be gifted an original sticker, a delightful token that represents the spirit of the brands. Additionally, those spending over ¥7,000 will receive a special star-patterned wired earphone, perfect for enjoying music while embracing your new wardrobe. Note that these novelties are in limited quantities, so be sure to arrive early to secure yours!

Popup Store Details

- Dates: October 2 (Friday) - October 3 (Saturday)
- Hours:

- October 2: 12:00 PM - 8:00 PM
- October 3: 11:00 AM - 7:00 PM

- Location: arc Showroom, 4-20-7 Ebisu, Shibuya-ku, Tokyo, B1F, Center Plaza, Ebisu Garden Place
- Admission: Free

The entire team eagerly awaits your attendance at this exciting event where fashion and emotion blend seamlessly. Don’t miss out on your chance to experience the magical worlds of Birthdayroom and Birthdayhouse firsthand.

Brand Background

Birthdayroom is famed for its romantic aesthetic, focusing on delivering items that feel like special gifts to brighten everyday life. With an ethos that celebrates everyday joy, the brand encapsulates a sense of daily festivity.

Birthdayhouse serves as a mature counterpart that retains the same sense of wonder, offering styles that complement an adult's palette while injecting a sense of charm and uniqueness into the daily routine.

For more information, please visit Birthdayroom on ZOZOTOWN or follow their official Instagram. Discover Birthdayhouse through its upcoming launch on ZOZOTOWN on October 9 and get updates on Instagram at Birthdayhouse Official.