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James Hardie™ ALLIANCE: A New Era for Residential Contractors

James Hardie Building Products Inc., a leader in fiber cement solutions, has introduced a transformative support program called the James Hardie™ ALLIANCE. This initiative aims to bolster the success of residential contractors by connecting them with valuable resources and homeowners seeking their services. As a subsidiary of James Hardie Industries plc and a prominent brand in the North American market, this new program is poised to redefine contractor support in the construction industry.

Empowering Contractors

The James Hardie™ ALLIANCE is not just a simple networking platform—it's a comprehensive partnership designed to help contractors achieve their individual business objectives. As Chad Fredericksen, Vice President of North American Professional Retail Channels at James Hardie, stated, the program intends to connect contractors with homeowners who are eager to utilize their services.

Contractors enrolled in the ALLIANCE will gain access to an array of exclusive tools and resources tailored to their needs. The newly redesigned digital portal will offer personalized membership accounts, in-depth training courses, marketing materials, and unique discounts on essential tools and services.

A Tiered Approach to Success

Contractors can also benefit from a tiered membership system, where they can progress to one of the top three tiers by showcasing their skills and commitment. This advancement comes with numerous advantages, including the ability to use a tier logo that enhances credibility among homeowners, receipt of direct homeowner referrals from James Hardie, and more advanced marketing support. Additionally, members are listed in the James Hardie™ ALLIANCE contractor locator, significantly improving their visibility to prospective clients.

Streamlining the Homeowner Experience

The ALLIANCE is also designed with homeowners in mind. The platform simplifies the process of connecting homeowners with trusted contractors, significantly easing their search for reliable home improvement professionals. As Fredericksen explained, James Hardie's ongoing mission is to ensure homeowners receive the highest quality products while enhancing their re-siding experience.

This commitment to homeowner satisfaction is evident in the resources and support made available through the James Hardie™ ALLIANCE, setting a new standard in the construction and home improvement industries.

Conclusion

By investing in the James Hardie™ ALLIANCE, the company is not only fostering a strong community of contractors but also enhancing the relationship between homeowners and building professionals. For those interested in maximizing their business potential or seeking reliable renovation services, this innovative program represents a significant step forward in supporting both sides of the construction relationship. Interested contractors and homeowners can visit JamesHardie.com/Alliance for more information on how to join this thriving community.