KOIN and Portland DMA Schools Join Forces to Revolutionize Student Sports Coverage for 26-27

A New Era in Sports Coverage for Portland Schools

In an exciting development for high school sports and activities in the Portland DMA, KOIN has announced a comprehensive initiative to provide robust coverage for more than 60 schools during the 2026-2027 academic year. This ambitious effort, fully funded by KOIN, is set to enhance the visibility and celebration of student athletics across a plethora of activities, from marching bands to debate competitions.

A Transformative Partnership

Tom Keeler, the Vice President and General Manager of KOIN Media, expressed enthusiasm about this initiative, stating that schools will now have the opportunity to share real-time stories about their programs. He highlighted the platform's potential for students to engage in journalism, media, and technology, gaining invaluable experiences while driving community pride.

“Now, stories about various school activities such as girls' sports and debate competitions will be highlighted, thereby allowing students to fully engage in the storytelling process,” Keeler explained.

The stories will be prominently featured on KOIN.com, a move that Keeler believes will attract thousands of additional viewers, thereby amplifying the reach of these student narratives. An excellent example of this initiative's success is seen in a recent story from Seaside High School, which gained traction beyond local coverage and was featured on major platforms like MSN, AOL, and Yahoo Sports, showcasing the expanded impact of these stories in the media landscape.

Safeguarding Education with Technology

This initiative also emphasizes a commitment to data privacy and educational integrity. uReport, the technology behind this coverage, has recently received the 1EdTech TrustedED Apps Certification. This recognition underscores uReport's dedication to safeguarding both student and educator data while offering a trusted platform for storytelling. This certification complements uReport's existing recognition in the ISTE Learning Technology Directory, which celebrates innovative tools for education.

Bringing Unforgettable Moments to Life

Peter Fitzpatrick, CEO of DistrictWON, voiced his support for KOIN's efforts, acknowledging how pivotal it is for schools to harness this renewed coverage that puts the spotlight on events long overlooked. “Many small activities and achievements are often lost in the noise of larger events. KOIN's approach allows those stories to be elevated and heard within the community,” he remarked.

Through this partnership, KOIN and DistrictWON aim to rekindle a sense of community engagement by ensuring that every achievement, from sports victories to artistic performances, receives its due recognition.

Get Involved Now

School administrators are encouraged to act quickly by signing up for this program. The opportunities for student involvement are vast, providing a platform for them to cover various school events, thereby gaining real-world experiences while having fun. As part of the coverage rollout, KOIN is eager to assist in facilitating this comprehensive sports reporting initiative.

For additional information, interested parties can reach out to uReport's Director of Customer Success, Dan McGrath, by phone or email.

As the 2026-2027 school year approaches, the excitement around this partnership grows, signaling a bright future for student coverage in Portland. This innovative initiative promises to bring high school stories to life, ensuring that all student achievements receive the spotlight they deserve.