#USA #J.M. Smucker #Orrville #FD&C colors #consumer food

The J.M. Smucker Co. Takes a Bold Step to Eliminate FD&C Colors

The J.M. Smucker Co., a prominent leader in the food industry, has made headlines with its recent announcement to phase out FD&C colors from all of its consumer food products by the end of 2027. This decision marks a significant milestone for the company and underscores its dedication to aligning with consumer preferences and health-conscious trends.

A Commitment to Change
During a press release on June 26, 2025, the company stated that while many of its products already do not contain FD&C colors, certain products—including sugar-free fruit spreads and ice cream toppings—still utilize these artificial colors. Notably, the initiative will also extend to products within its well-known Hostess® brand portfolio. The J.M. Smucker Co. is taking active measures to engage with its distribution partners to ensure that K-12 schools will no longer sell products containing FD&C colors by the 2026/2027 school year.

Mark Smucker, the company’s Chief Executive Officer, emphasized the importance of adapting the brand's product offerings in response to shifting consumer preferences over their 128-year history. “Our commitment to remove FD&C colors from our sugar-free fruit spreads, ice cream toppings, and sweet baked goods is the latest example of our desire to evolve,” he stated. This statement highlights the company's proactive approach in continually assessing consumer behavior, ensuring the brand remains relevant and consumer-friendly.

A History of Adapting to Consumer Preferences
The J.M. Smucker Co. has a robust history of changing its product lineup according to consumer feedback. For instance, they have previously eliminated high-fructose corn syrup from their Uncrustables® sandwiches and introduced fruit spreads that boast ingredients from natural sources, responding to increased demand for cleaner label products. Such strategies showcase Smucker’s commitment to consumer health and transparency in food manufacturing.

John Brase, President and Chief Operating Officer, stated, “As a food manufacturer, our top priority is safe, quality, affordable, and convenient products that meet consumer needs. This decision strongly supports that commitment.” With a dedicated team already involved in reformulating products and addressing supply considerations, the company is set to enhance customer satisfaction while maintaining product integrity.

Positive Community Impact and Consumer Trust
The J.M. Smucker Co. prides itself not only on high-quality products but also on their various well-trusted brands, such as Folgers®, Dunkin'®, Jif®, and Milk-Bone®. This announcement to eliminate FD&C colors signals to consumers that the company is willing to invest in reformulating their products for a broader positive impact on public health.

The overarching goal is to ensure that the offerings align with modern consumer expectations while fostering trust in the Smucker brand. The push towards more natural ingredients and fewer artificial components within the company’s products symbolizes a larger movement within the industry to prioritize health and wellness. This transition could very well set new standards in consumer food products, allowing other companies to follow suit in adopting more health-conscious strategies while striving for sustainability.

Looking Ahead
As Smucker advances towards its 2027 goal, stakeholders and consumers alike are keenly watching how these changes will impact product availability and consumer choices. With an ambitious timeline and solid action plan, The J.M. Smucker Co. is positioned to lead the charge towards a healthier future in the food industry.