#USA #Miami #Smirnoff #Electric Guava #Coco & Breezy

Smirnoff Unveils Electric Guava

In a bold and vibrant celebration, Smirnoff is thrilled to announce the launch of its latest limited-edition flavor, Electric Guava. This exciting new offering will officially hit shelves in June and promises to tantalize taste buds with its perfect blend of juicy guava and zesty ginger. Already making waves in the spirit community, Electric Guava has secured multiple prestigious awards, including the Double Gold medal at the San Francisco World Spirits Competition and a Platinum award at the L.A. Spirits Awards.

To introduce fans to this enticing new flavor, Smirnoff hosted Calle Electric, a spectacular one-night event set against the colorful backdrop of Miami's Little Havana. The festival not only highlighted Electric Guava’s vibrant flavors but also featured the sensational Coco & Breezy, a twin DJ duo known for their unique cultural blend and eye-catching fashion. The energy of the night was electric, with guests sampling custom cocktails that perfectly paired with the unforgettable tunes from Coco & Breezy’s surprise performance, where they debuted their unreleased track, "HOME".

Reflecting on the night, Coco & Breezy commented: "The energy at Calle Electric was unreal – just like the vibe of Electric Guava. Smirnoff brought the flavor, and we brought the sound!" With their genre-defying performance, they ensured that the excitement remained high throughout the evening.

Before the festivities kicked off, Smirnoff took to the waters of Biscayne Bay, showcasing an eye-popping 3D billboard that celebrated Electric Guava in style. As the night drew on and word spread about this limited-edition flavor creation, all eyes were on Smirnoff’s newest addition, piquing the interest of onlookers and vodka enthusiasts alike.

Electric Guava is crafted for those who relish fresh and exciting tastes. Its enticing flavor profile is designed for easy sipping, making it a perfect addition to any gathering. With an affordable suggested retail price of $12.99 for a 750 ml bottle, with additional smaller bottles priced between $0.99-$1.25, and at a formidable 25% alcohol by volume (ABV), this vodka specialty is tailored for summer enjoyment.

Jennifer Holiday Hudson, North American brand leader at Smirnoff remarked, "We couldn't think of a more perfect way to introduce Electric Guava than with Calle Electric. Inspired by tropical flavors deeply rooted in Hispanic culture, this new flavor is about bringing people together for unforgettable moments."

In addition to Electric Guava, the classic Spicy Tamarind continues to attract fans with its sweetness and spice, available for $12.99 for a 750 ml bottle, boasting a slightly higher ABV of 30%. Smirnoff encourages all vodka aficionados to sip responsibly and explore these bold flavors at local retailers.

For those unable to attend Calle Electric, Smirnoff has created the Electric Guava Fizz, a simple cocktail that you can make at home to continue the celebration:

Electric Guava Fizz Recipe

• - Ingredients:

- 1.5 oz Smirnoff Electric Guava
- 3 oz Lemonade
- 1.5 oz Club soda
- Lemon wheel for garnish

• - Directions:

1. Pour the ingredients into a highball glass filled with ice.
2. Gently stir the mixture.
3. Garnish with a lemon wheel.

As the summer unfolds, Smirnoff Electric Guava is set to redefine vodka flavor profiles while celebrating cultural diversity and inclusivity. With its innovative approach to flavor and memorable launches, Smirnoff continues to make its mark within the spirits industry, ensuring there's always something exciting for everyone to enjoy.

Keep an eye on Smirnoff’s social media channels for news on exclusives, including surprise bottle drops featuring bold new artwork that reflects the high-voltage vibes of Electric Guava. Get ready to sip, share, and celebrate in style with Smirnoff’s latest offerings.