#Japan #Tokyo #Data Utilization #Incudata #TOAI

Incudata and TOAI: A Strategic Partnership for Data Empowerment

In a significant development in the realm of data-driven decision-making, Incudata, a leading data consulting firm, has joined forces with TOAI, a prominent entertainment company operating the largest karaoke chain in Western Japan, known as Jankara. This partnership aims to leverage data to enhance customer experiences, streamline operations, and foster new business ventures across TOAI’s diverse portfolio, which includes services such as leisure, fitness, dining, and delivery.

Background of the Consulting Services

TOAI has identified several challenges that hinder its growth and operational efficiency, particularly in enhancing the speed of data-based decision-making and improving customer experience. The company requires a robust marketing framework that facilitates consistent strategies aimed at increasing customer understanding, optimizing organizational and human resource plans, and effectively managing siloed data. To address these issues, TOAI has chosen Incudata as its consulting partner for a comprehensive project focused on data management, operational support, and strategic planning.

Key Areas of Support by Incudata

Incudata's consulting services will encompass several key areas:

1. New Business Development Based on Data
Incudata will support TOAI in generating innovative business ideas through customer analysis and development beyond the karaoke sector.

2. Establishing a PDCA Cycle and Supporting Operational Efficiency
Support will include refining workflows and facilitating the acquisition of knowledge around various tools, such as Customer Data Platforms (CDP), Marketing Automation (MA), and Business Intelligence (BI) systems.

3. Building Marketing Systems Centered Around Data Infrastructure
Incudata will assist in designing and constructing a data foundation that supports marketing strategies, including tool selection and setup, as well as automating manual processes and configuring BI systems.

An important part of this initiative is TOAI's adoption of Snowflake as its data warehouse solution, aligning with future aspirations of the company and ensuring ease of operation.

Goals of the Project

Through this partnership, the project aims to create new business opportunities by utilizing data to develop innovative services that have yet to be offered in the market. The focus will also be on accelerating the decision-making process based on data, enhancing the customer experience, and optimizing organizational planning. Furthermore, there will be a concerted effort to appropriately acquire, retain, and manage data that has been siloed, thereby enhancing profitability and operational efficiency.

Comments from TOAI's Digital Strategy Department

Keisuke Watanabe, from TOAI's Digital Strategy Department, expressed his confidence in Incudata as a valuable partner. He noted, "Incudata understands our business deeply and is committed to building solutions that will drive our future growth. They have been instrumental in supporting everything from data infrastructure development to the overall strategy formulation, and we look forward to their continued assistance in accelerating data-driven decision-making and maximizing customer lifetime value."

About Incudata

Incudata was established as a joint venture between SoftBank Corp. and Hakuhodo Inc., built on a mission to foster a world where ideas can thrive autonomously. The company focuses on strategic planning and the implementation of data utilization by constructing and managing data analysis infrastructures. By combining SoftBank’s data and technology expertise with Hakuhodo’s marketing consultancy prowess, Incudata provides comprehensive solutions for enhancing corporate competitiveness and driving business transformation.

Headquarters: 1-7-1 Kaigan, Minato, Tokyo
Established: October 2019
Capital: 2 billion yen
Website: Incudata

About TOAI

TOAI Co., Ltd. is a leading entertainment company based in Kyoto, focusing on the karaoke business through its extensive chain, Jankara. The company leverages its expertise and rich resources to create exciting new experiences for customers. In addition to karaoke, TOAI is involved in diverse services including karaoke apps, fitness, shopping assistance, virtual restaurants, and more. With a commitment to innovation, TOAI aims to foster entrepreneurial talent and continuously evolve to provide outstanding customer experiences.

Headquarters: 85-1 Okuro-cho, Nakagyo Ward, Kyoto
Established: June 1986
Website: TOAI

Contact for More Information

For inquiries regarding this press release, please contact:
Incudata Public Relations Team
Email: [email protected]
All company names and product/service names mentioned in this press release are trademarks or registered trademarks of their respective companies.