#United States #Buffalo #rewards program #Inmar Intelligence #Labatt USA

Labatt USA and Inmar Intelligence Join Forces for National Rewards Program

In a significant move to enhance brand loyalty, Labatt USA has partnered with Inmar Intelligence to unveil the innovative rewards initiative titled Buy Beer, Get Gear. This unique program is designed to engage beer enthusiasts across the nation and rewards them for their purchases in a user-friendly way.

A Closer Look at the Program

The Buy Beer, Get Gear campaign allows consumers to upload their receipts from any retail purchase to accumulate points. These points are redeemable for a variety of seasonal merchandise. The flexible technology platform behind the initiative not only enables personalized consumer engagement but also supports a broad national reach.

Labatt aims to tap into the critical role that rewards programs play in consumer purchasing decisions, particularly in today’s omnichannel retail landscape. According to studies, 85% of consumers are more likely to remain loyal to brands that offer appealing rewards.

Expanding Market Presence

Despite its stronghold in the Northern Midwest, Labatt faces the challenge of expanding its presence across the United States. The new rewards program directly addresses this challenge by leveraging advanced personalization technology. This enables Labatt to forge deeper connections with consumers outside its core markets, making it a more accessible choice for beer drinkers nationwide.

Joshua Krebs, the Trade Marketing Manager at Labatt USA, explained the motivation behind the rewards initiative. He stated, “We wanted a program that was fun, flexible, and encouraged casual drinkers to become loyal fans. With Buy Beer, Get Gear, we're providing consumers with a reason to choose Labatt and rewarding them for their loyalty.”

Retailer Agnostic Approach

One of the standout features of the program is its retailer agnostic nature. Consumers can purchase Labatt beer from multiple channels—be it off-premise locations, on-premise spaces, or at sporting events. This adaptability allows Labatt to amplify its national marketing initiatives and create a comprehensive omnichannel experience, supported by Inmar's cutting-edge technology.

Rob Weisberg, President of the MarTech Division at Inmar Intelligence, highlighted the program’s potential to impact consumer behavior positively. He remarked, “Buy Beer, Get Gear demonstrates how loyalty can link directly to consumer actions, enhance brand affinity, and drive growth. Together with Labatt, we've developed a program that seamlessly transforms engagement into tangible action.”

Seasonal Merchandise and Consumer Engagement

The Buy Beer, Get Gear program is set to run through the end of 2025 and features rotating seasonal merchandise designed to keep customers engaged. Last summer’s offerings included golf bags and Blackstone grills, and as tailgate season approaches, new gear to support fans cheering for their favorite teams will be introduced.

Early feedback from consumers has shown promising engagement levels, with participants purchasing an average of ten units during the summer promotion period. This early performance indicates that Labatt’s strategy to expand its U.S. market presence is not only ambitious but also effective in encouraging consumer participation.

Conclusion

By launching this new rewards program, Labatt USA is doubling down on its growth strategy within the U.S. market, providing customers across the nation with a compelling reason to reach for their favorite frosty brew—the classic Labatt beer.

Consumers in participating states who are at least 21 years old can take advantage of this exciting offer. As Labatt looks forward to the future, it's clear that their collaboration with Inmar Intelligence will pave the way for deeper connections with customers and sustainable brand growth.

Always enjoy responsibly.