A New Chapter in Automotive Innovation: Chery at the 2026 Beijing Auto Show
The Beijing Auto Show 2026 kicked off on April 24, heralding a grand display of global automotive excellence and cutting-edge technology. Chery, a prominent player in the automotive arena, showcased an extensive lineup that included its renowned brands such as CHERY, EXEED, iCAUR, OMODA, JAECOO, and LEPAS. The event saw a historic turnout with over 4,000 attendees from more than 100 countries, solidifying Chery's global footprint and its appeal in the international marketplace.
Showcasing Innovation and Technological Advancement
Chery took this opportunity to present its revolutionary technologies and visionary strategies, underpinned by its commitment to a comprehensive brand ecosystem and new energy initiatives. The company's development trajectory focuses on progressing from a technology follower to a leader in innovation, setting benchmarks for competition in the automotive industry.
Multi-Brand Strategy
Chery's multi-brand strategy has been honed through years of international experience, leading to the formation of a multi-scenario ecosystem aimed at meeting diverse customer needs. The company has shifted from a generalized approach to more precise brand positioning. Key models making their global debut included the Tiggo V, ES GT, EX8, OMODA 4, and L6 BEV, highlighting Chery's versatility in catering to family, premium, and youth mobility requirements. By synchronizing its brands, Chery is harnessing shared resources and technologies effectively to rank itself as a market leader not just in terms of volume, but in quality and value as well.
Cutting-Edge Architecture for Enhanced Experiences
At the forefront of Chery's showcase were innovations in vehicle architecture that promise a leap in user experience. The Feiyu Digital Intelligent Chassis integrates advanced steer-by-wire and brake-by-wire systems, allowing for extraordinary performance, exemplified by the completion of a moose test at 90 km/h and zero-radius tank turns. Moreover, the GAIA All-Domain System redefines mobility by integrating amphibious capabilities with satellite communications, turning each vehicle into a versatile mobility platform. This is complemented by the industry’s first full-domain 48V system, which boosts efficiency by up to 15% while adhering to the high safety standards of ASIL D.
Full-Chain Energy Efficiency for Sustainable Solutions
Chery's commitment to sustainability shines through its full life-cycle energy efficiency management system. The KunPeng High Efficiency Engine, offering an impressive thermal efficiency of 48.57%, coupled with the DHT360 hybrid system that can generate up to 360 kW, allows for comprehensive electric driving. The Rhino Battery, a safe solution that can reach 80% charge in just 12 minutes, exemplifies Chery's innovation in addressing modern mobility challenges with environmentally friendly technologies.
The Beijing Auto Show 2026 not only illustrated Chery's industry-leading technologies but also signaled the brand's unwavering dedication to evolving the automotive landscape. By prioritizing smart mobility, the company is setting a standard for competitors worldwide, enabling enhanced communication, connectivity, and energy efficiency. As Chery continues to evolve, it's clear that the company is reshaping the future of mobility, one innovation at a time.
For more details about Chery's latest advancements and offerings, visit
Chery's official website.