New Peanuts Merchandise Launching in 2026
Hallmark Japan is set to introduce a delightful collection of PEANUTS™ plush toys and merchandise on
July 15, 2026. Sourced from Hallmark's U.S. division, this range celebrates over 60 years of beloved characters beginning with the iconic greeting cards created in 1960. The new lineup, titled "Peanuts Athletic Club," presents a playful homage to sports and camaraderie among the classic characters like Snoopy and Charlie Brown.
A Variety of Collectibles to Enjoy
The upcoming collection includes
10 exclusive items that cater to fans of various tastes. Following its release, these items will be available at specialty stores nationwide as well as on the official Hallmark Japan online store
here.
Highlights of the Collection:
- - Sitting Plushies: Introducing an adorable Snoopy plush dressed in a varsity-style outfit, holding a pennant to cheer for his team. Priced at 4,950 yen, this design is ideal for both display and affection.
- - Snoozing Plushies: Featuring seasonal designs, these plushies are beloved collector’s items. One special version showcases Snoopy lounging with baseball motifs, priced at 3,960 yen.
- - Jigsaw Puzzles and Mugs: Dynamic patterns celebrate everyone's favorite sports activity, showcasing Charlie Brown’s football antics and Peppermint Patty's teamwork. Both items are available for 4,950 yen (puzzle) and 3,960 yen (mug).
- - Figures and Tumblers: The collection includes a charming figure of Charlie Brown as the coach alongside cheerleader Snoopy, available at 6,600 yen. The tumbler, crafted from advanced materials for heat and cold retention, holds 946 mL (32 oz) and is priced at 5,500 yen, making it perfect for any occasion.
Fun Designs to Inspire
Among the new arrivals, you’ll find the
Zip Along Plush, a fun toy that moves when its tail is pulled, appealing to young fans at
2,640 yen. For book lovers, Snoopy-themed bookends will add a playful touch to any shelf, priced at
8,250 yen. Furthermore, the vintage comic-style figures pay tribute to the original artistry of Charles M. Schulz and are available at
14,960 yen.
The Legacy of Peanuts
The PEANUTS™ brand has made an indelible mark on pop culture since its debut, thanks to characters like Charlie Brown and Snoopy. Celebrated through various media, the brand continues to engage fans through contemporary products, animations on platforms like Apple TV, and various events celebrating its 75th anniversary. As fans look forward to this collection, Hallmark remains committed to sharing joy and connection, just like the PEANUTS gang.
Stay updated on all new releases and products by visiting the official
Japanese Snoopy website or following their various social media channels. Don’t miss the chance to add these nostalgic treasures to your collection this July!
Contact
For media inquiries regarding the collection, please contact Hallmark Japan at:
[email protected]. Let’s celebrate these classic characters together!