#USA #Las Vegas #Context Networks #Broadsign #CPMN

Context Networks Collaborates with Broadsign to Elevate Contextual Advertising Solutions

In an exciting move for the advertising landscape, Context Networks, a platform focusing on contextual advertising tailored for gaming and digital display environments, has announced a strategic alliance with Broadsign, a reputable force in managing and monetizing out-of-home (OOH) media. This relationship aims to accelerate the growth of Context Networks’ Contextual Promotions Media Network™ (CPMN™), facilitating a seamless transition into scalable operations within gaming and other digital display arenas.

A Unified Approach to Advertising

This collaboration signifies a significant leap towards improving how advertising content is managed and monetized. By integrating with the Broadsign Platform, Context Networks can effectively consolidate its display networks, allowing advertisers to deliver targeted messages through digital assets. The Broadsign Platform boasts a comprehensive infrastructure that handles advertising and content management, thus ensuring that Context Networks can streamline the operation of its networks of displays while maintaining critical control over the ads presented.

As part of this partnership, Context Networks is tapping into Broadsign’s expertise and technology, enabling them to manage essential advertising and content across its extensive range of digital displays, enhancing their operational capabilities.

Focus on Gaming Environments

With the Global Gaming Expo (G2E) approaching, running from September 28 to October 1 in Las Vegas, Context Networks plans to concentrate its initial efforts on the gaming sector. However, the collaboration is designed with broader ambitions, intending to extend beyond casinos into various operator-controlled settings such as ATMs, kiosks, and digital concierge platforms. This diversification will include leveraging operator-controlled environments to introduce new revenue streams while enhancing the relevance of advertising to specific audiences.

Rockstar gaming events like G2E will provide an ideal environment for demonstrating the potential of combining gaming with advanced advertising technologies. The synergy between Context Networks and Broadsign will allow operators and media owners to turn existing digital displays into profitable assets, enabling them to maintain control over their advertising choices while opening a new revenue channel.

The Dual Benefit for Operators and Advertisers

For advertisers, this partnership provides a pathway to reach audiences in environments where traditional media might fall short. Contextual signals will empower brands to match their advertisements with relevant factors such as location, time, activity, and audience preferences. Subsequently, Broadsign’s platform facilitates smoother access to this differentiated inventory, enhancing the overall experience for both operators and advertisers.

Robert Loftus, VP of Platform Sales at Broadsign, noted, “Context Networks is developing an inventory category that aligns perfectly with out-of-home advertising’s evolving landscape.” This growing accessibility, coupled with the control and transparency offered to operators, ensures that the partnership can thrive in an increasingly competitive market.

Preserving Operator Control

Maintaining operator control is particularly crucial in gaming settings, where regulatory compliance and operational stability are vital. Context Networks’ approach integrates established digital signage solutions, demonstrating a commitment to cooperative advertising practices rather than forcing operators to adopt a brand-new advertising technology framework. This ensures that advertisers can interface with gaming environments without disrupting the customer experience or existing promotional content.

During G2E, Context Networks will showcase how this integration can connect diverse digital displays to a broader advertising ecosystem, engaging with operators, advertisers, and agencies about unlocking new opportunities for monetizing screen inventory.

The Path Ahead

With this promising collaboration, Context Networks and Broadsign are set to redefine the standards of contextual advertising in gaming and other digital displays. As the partnership continues to evolve, both companies remain committed to unlocking innovative ways for operators to capitalize on their existing digital assets while providing advertisers with highly relevant access to engaged audiences.

This strategic alliance underscores a transformative step in contextual advertising, unlocking new potential in the ever-expanding OOH media landscape and paving the way for future innovations in advertising technology.