#Germany #Berlin #ASTRAUX #IFA Berlin #Mini EV

ASTRAUX Shines at IFA Berlin 2025

The Dubai-based lifestyle technology brand ASTRAUX made a stunning debut at IFA Berlin 2025, presenting three unique products that garnered massive attention and established the company as a pivotal player in green mobility and smart home solutions. As part of its global growth strategy, ASTRAUX announced an accelerated expansion into four major EU markets—Germany, France, Italy, and Spain—catering to the rising demand for innovative and affordable mobility solutions.

At this year’s IFA, ASTRAUX introduced the European audience to its featured products: the Mini Electric Vehicle (Mini EV), the interactive AI guide Aimon, and smart glasses. The company’s booth rapidly became one of the main attractions, welcoming over 20,000 visitors in a single day, with long lines forming around the experiential area and selfie walls. ASTRAUX’s booth ranked among the top three in terms of foot traffic at the IFA.

Yoyo Zhang, the head of ASTRAUX's European division, has a robust background in consumer goods, previously working with industry giants such as Huawei and Xiaomi. During her tenure as head of Xiaomi's Italian operations, she gained extensive experience in brand building, channel management, and user service. Under her leadership, ASTRAUX is showing strong commitment to establishing a firm foothold in Europe. She emphasized that ASTRAUX has a unique advantage to connect with younger European consumers seeking affordable, innovative, and stylish tech solutions—providing the groundwork for rapid growth across Germany, France, Italy, and Spain.

Innovative Products for a New Generation

1. ASTRAUX Mini EV (€5,990): A micro-electric vehicle with eye-catching design features, customizable paint, a panoramic glass roof, and driver license eligibility starting from 14 years of age in select EU countries.
2. Aimon Robot Guide (€89): An interactive emotional robot powered by AI that responds to touch, movement, and mood, quickly winning over spectators in the IFA experience zone.
3. ASTRAUX Smart Glasses (€79): A blend of UV400 certified sunglasses with AI-based translation, an 8 MP first-person perspective camera, and open-ear audio, delivering hands-free smart experiences for the new generation of users.

How to Get Your Hands on ASTRAUX Products

You can catch the full product launch recap from Berlin and pre-order ASTRAUX’s groundbreaking products through the following links:

• - Product Launch Recap
• - Pre-order Link

Join the Launch Celebration

Follow ASTRAUX on social media for exclusive updates on new releases and limited-time offers until December 4th:

• - Instagram: @Astraux.global
• - TikTok: @astrauxglobal
• - Facebook: @Astraux.global

Tickets for the launch event are available for just €9.9—secure your spot now and enjoy the flexibility of cancellation until December 4.

Get early bird pricing for the ASTRAUX AL7 at €7,990 (regular price: €8,990) and for the ASTRAUX AL6 at €5,990 (regular price: €6,990).

For more information, visit the official website.