Accor Partners with Standard Textile to Elevate Luxury Experience with Mascioni Hotel Collection
Standard Textile and Accor Join Forces with Mascioni Hotel Collection
In a noteworthy collaboration, Accor, a leading name in luxury hospitality, has partnered with Standard Textile Co., Inc. to launch the Mascioni Hotel Collection, a range of bespoke linens that aims to redefine comfort and elegance across some of the world's premier hotel brands. This partnership will touch more than 350 Accor properties worldwide, including the illustrious Fairmont, Sofitel Legend, Sofitel, and MGallery Collection.
A Commitment to Luxury
The Mascioni Hotel Collection embodies a commitment to luxury, featuring meticulously crafted bed and bath linens that promise to elevate the experience of hotel guests. With every piece made from premium cotton, the collection prioritizes not only aesthetics but also comfort and durability, ensuring guests enjoy a plush and opulent environment throughout their stay. Each brand within the Accor portfolio will curate the collection's designs to align with its unique identity and style. For instance, Sofitel and Sofitel Legend will present classic French elegance while MGallery Collection integrates modern design elements, and Fairmont will embody refined luxury.
Omer Acar, CEO of Fairmont Hotels & Resorts, expressed enthusiasm about the partnership. He stated, "Fairmont Hotels and Resorts are always welcoming, approachable, and authentic, allowing guests to feel at home while enjoying something extraordinary. Our collaboration with Mascioni Hotel Collection is a true testament to our shared commitment to excellence."
On the other hand, Maud Bailly, CEO of Sofitel, emphasized the pride they take in integrating Mascioni's rich Italian textile artistry with their luxury offerings. The partnership promises a redefinition of room elegance and comfort, ensuring that guests experience an unparalleled stay wherever they choose to visit.
A Legacy of Quality
Founded in 1957, the Mascioni brand has roots in Italian craftsmanship and has remained a prominent player in the luxury linen market. Acquired by Standard Textile in 2018, the collection reflects a culture of innovation and quality that Standard Textile has cultivated since its founding in 1940. With over 150 patents, the company is acknowledged as a global leader in the provision of textiles for institutional settings. Their expertise encompasses textile design, manufacturing, and laundering, catering to clients in various sectors including hospitality, healthcare, and interiors.
Gary Heiman, CEO of Standard Textile, noted, "We are thrilled to partner with Accor. Their luxury portfolio epitomizes sophistication, innovation, and personalized experiences, which aligns perfectly with Mascioni Hotel Collection's values. This partnership allows us to craft something truly special and set new standards in luxury."
A Focus on Sustainability
The Mascioni Hotel Collection does not just focus on luxury but also emphasizes sustainability and guest well-being. It proudly carries the OEKO-TEX Standard 100 certification, guaranteeing that all products are free from harmful chemicals, making them safe for both guests and the environment. This reflects a growing commitment in the hospitality industry to prioritize eco-friendly practices, enhancing the overall guest experience while being mindful of environmental impact.
About the Partners
Standard Textile
Founded in 1940, Standard Textile has built a reputation on quality and service, providing total solutions across various textile markets. It leverages its vertical integration to manage the entire process from design through to production, maintaining high standards of quality for its diverse range of clients.
Accor
Accor is a significant player in the global hospitality sector, operating more than 5,700 hotels and resorts across over 110 countries. With a diverse hotel portfolio ranging from luxury to economy, Accor also emphasizes responsible tourism and community engagement, reflecting its commitment to sustainable practices and cultural connections. It aims to redefine the hospitality landscape through innovation and a focus on guest-centered experiences.
Conclusion
This partnership between Standard Textile and Accor to launch the Mascioni Hotel Collection marks a significant step towards providing hotel guests with an unparalleled luxurious experience while also prioritizing sustainable practices. The fusion of Italian textile artistry with Accor's commitment to excellence ensures that the future of hotel linens is not just about comfort, but also about thoughtful, responsible design.