Krown Produce Expands Its Influence in Racing with Aston Martin Formula One Partnership
Krown Produce Partners with Aston Martin Aramco Formula One Team
Krown Produce, a renowned Canadian supplier of fruits and vegetables, has made headlines by announcing a multi-year partnership with the Aston Martin Aramco Formula One™ Team. This exciting collaboration marks a significant step in Krown's foray into the competitive world of motorsport, beginning in 2026.
This partnership first took root in 2024 when Krown became a supporter of Aston Martin Aramco driver and fellow Canadian, Lance Stroll. With the new deal, Krown's logo will prominently appear beneath the halo of both Aston Martin cars during the 2025 Formula 1 MSC Cruises United States Grand Prix. Such visibility aims to reinforce Krown's commitment not only to the sport but also to its customers and fans.
During the continuation of this partnership, Krown's logo will also be featured on the trade plate of Lance Stroll's and Fernando Alonso's cars from the start of the 2026 season. In addition, it will complement its established placement on Lance Stroll's helmet. This presence on the tracks promises to enhance Krown's brand visibility on a global scale.
Krown, which has a legacy of over 50 years in delivering top-quality produce, prides itself on its role as a pioneer in importing fresh fruits and vegetables to Canadian homes. Their commitment to providing premium produce is paralleled by their belief that a healthy lifestyle is essential for success in any field, including sports. Thus, this partnership with the Aston Martin Aramco Formula One™ Team showcases their shared dedication to excellence.
Lance Stroll expressed his excitement about representing Krown Produce at an elevated level, emphasizing their shared Canadian roots and pride. Stroll's connection to Krown only strengthens the relationship as both parties aim to inspire healthy living through sport.
David Dubé, the President and CEO of Krown Produce, echoed this sentiment and highlighted the significance of aligning with the prestigious Aston Martin Aramco Formula One™ Team. He pointed out that the partnership embodies their mutual values of precision and performance, stating, “We’re proud to see our brand alongside Lance and the team on the world stage, showcasing Canadian innovation and quality.”
The Legacy of Aston Martin
Aston Martin Aramco has a rich history in racing, dating back to 1913 and has marked its presence in Formula One since 1922. The team continues to innovate within the racing arena, particularly since it has reentered Formula One under the leadership of Lawrence Stroll in 2021. Notably, the recent establishment of the AMR Technology Campus in Silverstone underscores their commitment to sustainable practices and technological advancements.
Boasting a robust driver lineup including seasoned driver Fernando Alonso and Canadian Lance Stroll, the Aston Martin team is not only a competitor but also a trailblazer in racing and sustainability initiatives. With programs to enhance community engagement and promote inclusivity within the motorsport environment, Aston Martin Aramco exemplifies a dedication to responsible racing.
As Krown Produce delves deeper into the world of racing through this esteemed partnership with Aston Martin Aramco, both brands aspire to foster a healthy lifestyle through a shared passion for excellence. This collaboration is set to bring fresh produce to sports enthusiasts while pushing the boundaries of what’s possible in the field of racing.
This partnership is anticipated to elevate Krown's visibility in the international arena while emphasizing the importance of health and wellness through high-quality produce, thereby creating an insightful narrative that transcends both the spheres of food and sport.