Heather McLeod Joins BNI as Chief Marketing Officer, Enhancing Executive Team Strength

Heather McLeod Appointed Chief Marketing Officer at BNI

BNI, the world’s most significant business networking organization, recently announced the strategic appointment of Heather McLeod as its new Chief Marketing Officer (CMO). With an immediate effect from October 21, 2025, McLeod will contribute her extensive experience to drive BNI’s marketing strategy and help elevate brand awareness on a global scale.

A Key Addition to the Leadership Team

Heather joins an already formidable executive team that includes Andrew Bender, the Chief Financial Officer, and Dave Collins, the Chief Operating Officer. This strategic hiring reflects BNI's commitment to strengthening its leadership structure as it prepares for a pivotal phase of growth and innovation. CEO Mary Kennedy Thompson stated her excitement about welcoming McLeod to the team, emphasizing her proven expertise in franchise growth and marketing initiatives.

McLeod's Vision

In her role as CMO, McLeod aims to bolster BNI's efforts in franchise support, enhance marketing activities, and improve connections among franchise owners. “I'm thrilled to join BNI and support an organization built on the philosophy of Givers Gain,” McLeod stated. Her passion for fostering meaningful business relationships aligns perfectly with BNI's foundational principles. McLeod brings with her a wealth of experience, including her recent role as Operating Partner at Trive Capital and previous leadership positions at Authority Brands and Neighborly.

Building on Existing Strengths

Bender and Collins' appointments earlier in 2025 have already set the stage for BNI’s ongoing evolution. Bender, who initially joined as CFO in April 2025, has been pivotal in structuring financial strategies that foster long-term growth, while Collins transitioned from Senior Vice President to COO, leveraging his two decades of franchising experience. The collective experience of this executive team positions BNI for expansive growth as they balance robust financial management with innovative marketing strategies.

The Global Impact of BNI

BNI has made remarkable strides since its founding in 1985. With more than 345,000 member businesses around the world participating in 11,400 chapters, BNI continues to facilitate significant economic contributions. As of September 2025, BNI members collectively generated an impressive $235 billion USD in revenue. This significant milestone underlines the ongoing importance of BNI’s mission to empower businesses through networking.

Looking Ahead

With the addition of Heather McLeod as CMO, and the robust leadership team that BNI has in place, the organization is poised to enter a new chapter of innovation and growth. Increased market visibility and enhanced support for member businesses will remain top priorities. As McLeod, Thompson, Bender, and Collins collaborate, members can expect a reinvigorated commitment to expanding opportunities and fostering global business relationships.

The strategic focus on marketing led by McLeod indicates that BNI is not only enhancing its internal capabilities but is also gearing up for a strong competitive advantage in the business networking landscape. As the company continues to evolve, it will be exciting to witness the transformative initiatives planned under McLeod's leadership.

BNI represents an exemplary model of how business networking can yield significant economic benefits and foster growth worldwide. Judith McLeod’s induction into the C-suite marks a crucial step in realizing this potential.