Dove Collaborates with Ciara to Transform the Hokey Pokey into a Confident Skin Anthem

Dove Partners with Ciara for a Skin-Positive Anthem

Dove has recently announced its exciting collaboration with the illustrious GRAMMY Award winner, Ciara, to remix the beloved children's song, "The Hokey Pokey." This partnership aims to address and reduce skin-related insecurities that many women face, inspiring them to embrace their natural beauty without hesitation. A staggering 76% of women reportedly shy away from clothes that reveal uneven skin, impacting their daily choices from beach outings to wardrobe decisions. Through this innovative remix, Dove seeks to empower women to shed their insecurities and confidently showcase their skin.

The Remix with a Purpose

The original concept of "The Hokey Pokey" involves moving your body in and out, mirroring how women often conceal parts of themselves due to insecurity. In crafting this modernized version, Ciara draws inspiration from the real experiences and stories of women grappling with skin issues, transforming the tune into a declaration of self-acceptance. This isn't merely a fun remix; it's a vibrant celebration aimed at encouraging women to step into the limelight, unapologetically.

Ciara reflects on the partnership saying, "I've always believed in owning your story, skin marks and all. Partnering with Dove to remix 'The Hokey Pokey' in such a meaningful way has been powerful—not just as an artist, but as a woman and a mom. Confidence comes from embracing and caring for our skin, not hiding it." Her message resonates with the belief that every woman deserves to feel seen and celebrated, challenging the stigma that often surrounds skin imperfections.

Celebrating Skin Through Innovation

This new campaign marks the first anniversary of Dove's Cream Serum line, which signifies a significant move into the dermo-cosmetic body lotion sector, showing promising success globally. Recognizing the lack of accessible, quality products to address various skin challenges—from dry skin to uneven tones—Dove has focused on developing solutions that cater to women's personal skincare journeys.

Dove Cream Serums are crafted alongside dermatologists to deliver long-lasting moisture, enhance skin texture, and promote an even skin tone. These lightweight products are designed to complement women's unique needs while helping them combat insecurities associated with their skin.

Bérengère Loubatier, Dove's Senior Global Brand Vice President, emphasizes the brand's ethos, stating, “Dove has always been about turning beauty into a source of happiness. With our remixed version of 'The Hokey Pokey,' we aspire to encourage women to let go of their skin-hibitions.” This highlights Dove's commitment to shifting the narrative around beauty and skin confidence, equipping women with the mindset to embrace their skin wholeheartedly.

How to Join the Movement

The remixed anthem, titled "Drop Your Skinhibitions (Hokey Pokey Remix)," can be found on Dove's YouTube channel, with additional behind-the-scenes glimpses on their Instagram and TikTok accounts. For those interested in exploring the Dove Cream Serum line and learning more about its offerings, the products are available for purchase at major retailers such as Target and Amazon, each priced at a suggested retail rate of $9.99.

In a world where beauty standards continue to evolve, Dove seeks not only to celebrate the diversity of women but also to empower them to cultivate a nurturing relationship with their skin. This initiative speaks volumes in a time when beauty should be an aspect of life filled with joy rather than anxiety. Through their efforts, Dove asserts that every woman has the right to feel beautiful and accepted in her own skin.

About Dove and Ciara

Founded in 1957, Dove has established itself as a beloved beauty brand known for its dedication to moisturizing and empowering women worldwide, advocating for real beauty and inclusivity. Celebrities like Ciara, who has vastly impacted the music industry, shine a light on important societal issues through her work, positioning this partnership as a beautiful blend of art and social empowerment.

Through this collaboration, Dove and Ciara invite women everywhere to embrace their skin and celebrate their journeys, transforming insecurities into confidence.