Ureru Net Advertising Group's Strategic Acquisition of SOBA Project and Education Subsidiary

Major Acquisition in the Digital Marketing Sector

Ureru Net Advertising Group, headquartered in Fukuoka, Japan, is set to reshape the landscape of digital marketing through its strategic acquisition of the SOBA Project. This move, announced on August 27, 2025, during a board meeting, is part of a broader plan to enhance scalability and innovation within the company, aimed at reaching a revenue target of 10 billion yen.

Strategic Importance of the Acquisition

The acquisition of SOBA Project brings unique value through its patented visual communication technology, developed through collaborative efforts among leading universities and corporations, including Kyoto University and NTT Comware. The technology, known as the SOBA Framework, has undergone significant development and investment—around 10 billion yen—demonstrating its robust potential in enhancing Ureru Net's service offerings.

By integrating this technology, Ureru Net aims to achieve three core objectives:
1. Full In-House Capabilities in live commerce and cutting-edge video interaction technologies.
2. Rapid Deployment of next-generation AI-driven commerce platforms that amalgamate NFT payments.
3. Strategic Entry into booming markets such as remote healthcare, education, and government services through SaaS solutions.

These initiatives are positioned as vital revenue drivers, significantly stabilizing cash flow and accelerating growth opportunities for Ureru Net.

SOBA Project's Proven Track Record

Founded in January 2005, the SOBA Project is notable for its exceptional performance, including gross profit margins of 98-99% and a remarkable capital ratio exceeding 90%. This “hidden giant” has demonstrated its prowess in creating high-quality solutions for web conferencing, online education, and live commerce, effectively reducing development costs to one-tenth of traditional methods.

The company’s innovative approach has resulted in substantial real-world applications, serving a notable client base, including major insurance firms where they facilitate online sales systems for approximately 40,000 sales representatives nationwide.