Royal® Introduces New Cuban Black Beans and Basmati Rice for Quick Meals

Royal® Expands Its Ready-to-Heat Lineup



Royal®, the leading brand of authentic Basmati rice in the U.S., has introduced an exciting new addition to its ready-to-heat product line: Cuban Black Beans and Seasoned Basmati Rice. This unique dish draws inspiration from vibrant Caribbean flavors, designed to cater to the busy lifestyles of modern consumers who crave both convenience and taste.

A Bold New Flavor


The Cuban Black Beans and Seasoned Basmati Rice is crafted with high-quality, wholesome ingredients. In just 90 seconds, anyone can enjoy a flavorful dish that effortlessly combines hearty black beans with fragrant extra-long grain Basmati rice. The thoughtful seasoning includes onion, garlic, red bell peppers, oregano, cumin, and bay leaf, creating a perfect balance that can serve as either a satisfying meal or a versatile side dish.

As Mayuri Mukherjee, Vice President of Brand Marketing at LT Foods Americas, explains, "Our new Cuban Black Beans and Seasoned Basmati Rice brings the vibrant taste of Latin cuisine to our Ready-to-Heat lineup. This product reflects our commitment to delivering bold global flavors that meet the fast-paced needs of today's consumers."

Convenience Meets Quality


For those hectic weeknights or moments when a quick meal is imperative, Royal®’s latest dish stands out as a delicious solution. It’s easy to prepare, yet it does not compromise on the authentic flavor that has made the brand a household name. The new offering caters directly to consumers looking for quick yet impressive meal solutions without sacrificing quality.

Focus on Sustainability


Beyond just taste and convenience, Royal® is also dedicated to sustainability. As a proud member of the Sustainable Rice Platform (SRP), the brand supports eco-friendly farming practices and empowers small farmers. Their commitment to reducing the environmental impact of rice production aligns seamlessly with their product releases, ensuring that consumers can enjoy their meals while supporting sustainable practices.

With the launch of Cuban Black Beans and Seasoned Basmati Rice, Royal® not only expands its product offerings but also enhances its mission to provide meals that resonate with diverse cultures and flavors. This particular dish joins an impressive lineup of ready-to-heat options, including Cilantro Lime, White Queso Jalapeño, and Chicken Herb, among others.

Where to Find It


Currently, the new Cuban Black Beans and Seasoned Basmati Rice is available at Hannaford stores, with plans to expand distribution to H-E-B and Amazon by early October. This strategic rollout means that more consumers can easily access this innovative and flavorful meal solution.

About Royal®


For over three decades, Royal® has been synonymous with quality and authenticity in the Basmati rice category. With a commitment to merging cultural flavors and promoting heartfelt connections through food, the brand has become the number one choice for Basmati and Sona Masoori rice in the U.S. As a company that consistently champions both tradition and modernity, Royal® invites consumers to explore the many flavors of life through its products.

To learn more about Royal® and their diverse range of offerings, visit their website at authenticroyal.com, or connect with them on social media platforms like Facebook, Instagram, Pinterest, and YouTube.

Topics Consumer Products & Retail)

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