#Japan #Tokyo #Daimaru #Meikadoupato

Dive into the Terrifying World of 'Meikadoupato'

This summer, prepare yourself for an unmissable thrill at the Daimaru Tokyo department store, where an unusual urban legend comes to life. The original XR horror attraction, titled 'Meikadoupato - A Maze of Endless Memories in an Infinite Department Store', invites visitors to step into a world where a late-night employee elevator transports them to a chilling alternate dimension. The attraction runs from July 16 to August 11, 2026, offering a unique immersive experience steeped in horror and wonder.

Concept of the Attraction

The concept revolves around a well-known urban myth: taking a ride in the employee elevator of a department store at night leads to an invasion of your reality. Participants will assume the role of a rookie night security guard who finds themselves trapped in a maze-like store, illuminated only by a flashlight. With every step taken, the participants will explore the eerie aisles as unsettling memories echo around them, blending the real and the fantastical.

Located conveniently right next to Tokyo Station, visiting Daimaru Tokyo is not only thrilling but accessible, making it the perfect summer activity for those seeking a unique experience.

Explore the Horrific Department Store Maze

Once the head-mounted display is placed on, an uncanny ambiance envelops you. The aisles are devoid of human presence, paired with distorted corridors that evoke the essence of horror in broad daylight. Despite walking in a familiar environment, the extraordinary visuals provided by XR technology transform the mundane into the terrifying, immersing you deep into the story.

Experience the thrill: With the free-roaming XR technology, participants are not confined to controllers; instead, they walk through the actual environment, creating an unparalleled immersive experience. As you navigate this haunting maze, your heart races with each step, blurring the line between reality and imagination.

The Need for a Lantern in Darkness

As aspiring night security guards, players must rely on just one flashlight, which serves as a beacon in the enveloping darkness of the department store. Navigating floors where disquieting announcements echo and lifeless mannequins loom, tension builds with every movement made. The unknown awaits around each corner, ensuring a suspenseful and engaging experience.

This unique XR attraction is designed for groups of up to four, making it perfect for friends, couples, or family members eager to dive into a shared horror experience. Walking through this labyrinth, horror and thrill become communal sensations, providing an outrageous experience that’s distinctly different from individual visits to traditional haunted houses.

Collaboration Between Innovative Minds

This innovative horror attraction is born from a collaboration between Yami Co., Ltd., experts in horror creative storytelling, and Japan XR Center, known for their pioneering free-roaming XR technology. By intertwining a familiar everyday setting—a department store—with spine-chilling narratives, the creators achieved a level of immersion rarely seen in traditional horror media.

Event Details

• - Event Name: Meikadoupato - A Maze of Endless Memories in an Infinite Department Store
• - Event Period: July 16 (Thursday) to August 11 (Tuesday, public holiday)
• - Operating Hours: 10:00 AM to 8:00 PM (Last entry at 7:45 PM)
• - Ticket Price: 2,000 yen (tax included)
• - Duration: Approximately 15 minutes (10 min experience + 5 min preparation)
• - Capacity: Maximum of 4 people per group, ages 7 and over (must be at least 110cm tall). Children under 13 must be accompanied by an adult.
• - Location: Daimaru Tokyo Department Store, 11th Floor Special Event Space (1-9-1 Marunouchi, Chiyoda-ku, Tokyo)
• - Organizer: Daimaru Matsuzakaya Department Store Co., Ltd.
• - Story Production: Yami Co., Ltd.

A Limited-Edition Experience

The 'Meikadoupato' XR horror attraction is not one to pass up. As reality intertwines with the otherworldly, will you find your way out of the haunted maze? Enjoy this exceptional horror experience only available this summer at Daimaru Tokyo.

For more details and ticket purchases, visit the official site. Be prepared to face your deepest fears in a thrilling summer adventure!

For Media Inquiries

Media representatives interested in coverage, interviews, or experience reviews are encouraged to reach out via email at [email protected] for arrangements.