#United States #Midas #North Bergen #9/11 #Project Spark

Midas' Largest Project Spark Car Donation Event Marks 25th Anniversary of 9/11

In a remarkable display of community support and remembrance, Midas recently held the largest car donation event in the history of its Project Spark initiative on September 10, 2026. This significant event took place at the Waterside Restaurant in North Bergen, New Jersey, coinciding with the 25th anniversary of the tragic events of September 11, 2001. The initiative saw nine Midas franchise owners come together, representing stores across New York, New Jersey, Pennsylvania, and Connecticut, to donate cars to eleven deserving recipients, many of whom were directly impacted by the events of that fateful day.

Honoring the Heroes and Families

The President and COO of Midas International, Lenny Valentino, Jr., expressed the profound impact of Project Spark on the lives of individuals and families who struggle with accessible transportation. In his words:

"Our Project Spark initiative has opened the door to new economic and mobility opportunities to individuals and families in need of accessible transportation options. Today’s donation event is even more meaningful given we are honoring and remembering the 25th anniversary of 9/11."

This sentiment resonates deeply with recipients like Brian Ellerson, a college student whose grandfather was a firefighter who bravely responded to the Twin Towers during 9/11. He shared his gratitude, highlighting how this vehicle symbolizes more than just reliable transportation:

"Project Spark is giving me so much more than a reliable vehicle—it's giving me freedom, independence, and the opportunity to keep moving forward."

Brian's story is mirrored in the lives of many others who received vehicles that day, which not only serve as mode of transport but also as symbols of resilience and hope.

A Community Effort

The initiative dates back to 2018, with Midas' Project Spark providing refurbished vehicles to first responders and vulnerable families across both the U.S. and Canada. A report from the University of Michigan reveals that around 20% of American adults lack access to reliable transportation, making this project crucial. By aiding transportation needs, Midas aims to alleviate some of the material hardships these individuals face.

The nine franchisees who participated included notable names such as Peter Fonseca of Fonseca Group and Randy Lindhurst of Max Auto Supply ESOP, collectively managing over 280 Midas locations. This collaboration reflects a strong commitment to community service and dedication to honoring the legacy of 9/11.

Recipients of the cars included a diverse group of individuals, such as:

• - Tabatha Foster, a nurse who became an NYPD officer post-9/11.
• - William Heerema, a US Marine Corps veteran and volunteer firefighter.
• - Dominick Vallo, a retired firefighter who responded to Ground Zero.

These individuals, along with others, were nominated through partnerships with organizations like the First Responders Children’s Foundation, helping identify those who would benefit the most from this donation.

Partnerships for Change

Midas collaborated with various organizations, including Advance Auto Parts and NAPA Auto Parts, to ensure the donated vehicles were in excellent condition, with necessary repairs and installations conducted by Midas teams. The partnership extends beyond just vehicle donations; it aims at fostering a community where first responders and their families can thrive without the burden of transportation concerns.

Jillian Crane, President and CEO of the First Responders Children’s Foundation, shared the importance of reliable transportation:

"Reliable transportation is about so much more than getting from one place to another. It means being able to get to school and work, greater independence and, importantly, peace of mind."

A Lasting Impact

As Midas continues with its community-focused initiatives, Project Spark remains a beacon of hope and empowerment for those navigating the challenges of life post-9/11. The efforts to provide these vehicles demonstrate a commitment not only to repair cars but also to repair lives and foster a sense of community and support.

For more details about Midas and Project Spark, please visit their official website at www.Midas.com.

In conclusion, Midas' significant effort on the anniversary of 9/11 serves as a powerful reminder of resilience and the importance of community in moving forward together.