#Japan #Tokyo #AnyMind Group #Le Fairy #Jung Hae-in

Premium Fragrance Brand Le Fairy Officially Launches in Japan

Korean premium fragrance brand Le Fairy, known for its sophisticated scents and luxurious experiences, will make its official debut in Japan on October 10, 2025. This exciting launch will feature three remarkable products available for purchase on the Le Fairy official online store. The brand has gained notable popularity in South Korea and is set to captivate Japanese consumers with its unique offerings. AnyMind Group, headquartered in Minato, Tokyo, will act as the official distributor in Japan.

Product Lineup

1. Fragrance Pillow Mist

• - Price: 5,280 yen (tax included)
• - Description: The Fragrance Pillow Mist aims to create a serene atmosphere at the end of the day. A simple spray on pillows and bedding envelops the space in a gentle fragrance. The mist is artfully crafted with natural pear's sweetness blended harmoniously with calming jasmine and deep patchouli. Its crisp scent is designed to enhance your nightly routine.

2. Perfume Balm (Available in SKIN BREEZE, ONE MEMORY, CREAM ROSY)

• - Price: 3,190 yen each (tax included)
• - Description: The Perfume Balm is a convenient stick-type solid perfume that you can apply whenever the mood strikes. Its creamy texture blends beautifully with the skin and allows for a delightful fragrance experience even on the go. This product line offers three intriguing options: the fresh and clean SKIN BREEZE, the gentle ONE MEMORY with a soft impression, and the rich CREAM ROSY that delivers a refined sweetness.

3. Fragrance Diffuser (Available in Pure Cotton Scene, Amber Monologue, Noir Rose)

• - Price: 9,350 yen each (tax included)
• - Description: The Fragrance Diffuser is available in three enchanting scents:

- Pure Cotton Scene: This fragrance is soft like cotton, balancing gentleness with sweetness and cleanliness, perfect for those who adore a natural aroma.
- Amber Monologue: A captivating blend of smoky amber, incense, and spicy cinnamon creates a lingering adult mood that is both sophisticated and deep.
- Noir Rose: Featuring the intense scent of Damask rose combined with blackcurrant and amber, this diffuser offers a feminine and vibrant ambiance.

Special Purchase Offer

To celebrate the launch, customers who order during the initial sales period from October 10, 2025 to October 17, 2025, will receive a special photo card of the popular Korean actor Jung Hae-in. Orders will be dispatched by mid-November, containing the exclusive card along with the purchased products.

About Le Fairy

Le Fairy is a premium fragrance brand born from advanced steering technology. It is known for its sophistication in fragrances and high design quality, offering a luxurious experience for consumers. Its products have received high praise from discerning customers in Korea, particularly in luxury hotels and high-end facilities.

Ambassador Profile: Jung Hae-in

Jung Hae-in was born on April 1, 1988, in Seoul, South Korea. He signed with FNC Entertainment and entered the acting industry after being scouted. He gained immense popularity after playing a leading role in the 2018 drama Something in the Rain, showcasing his youthful charm and refreshing image. With awards like the New Star Award from the 2016 SAF Acting Awards and the Popularity Award from the 54th Baeksang Arts Awards, he has solidified his stardom through performances in dramas such as A Piece of Your Mind and D.P. on Netflix. Jung continues to expand his influence with numerous commercial endorsements and international recognition.

About AnyMind Group

Founded in 2016 in Singapore, AnyMind Group is a technology company that has marked its presence across 15 countries and regions, predominantly in Asia. The company provides various platforms and solutions across fields such as EC, marketing, production management, and logistics. With a BPaaS model, it supports clients’ growth by streamlining processes and enhancing operational efficiency. Listed on the Tokyo Stock Exchange (TSE) with the stock code 5027, the company has numerous hubs in countries like Japan, Singapore, Vietnam, and Thailand, continuing to thrive and evolve in the fast-paced digital landscape.