#sustainable tourism #Pattaya #Thailand Travel Mart

Thailand Travel Mart Plus 2026: Pioneering Sustainable Tourism in Pattaya

The Thailand Travel Mart Plus (TTM+) 2026, a renowned event celebrating sustainable tourism, took place from June 10 to 12 at the NICE Pattaya Convention and Exhibition Center in Chon Buri. The event, themed "Amazing Thailand Healing is the New Luxury," aims to promote quality tourism, wellness-oriented travel, and the development of local tourism in the Eastern region of Thailand.

The event marks the 23rd iteration of TTM+, which has become Thailand's largest trade gathering for the travel sector since its inception in 2001. Hosting 429 international buyers, 428 Thai sellers, and over 100 media representatives, TTM+ 2026 strives to enhance global connectivity while promoting responsible tourism practices.

A Commitment to Wellness and Sustainability

Mr. Surasak Phancharoenworakul, the Minister of Tourism and Sports, emphasized the event's significance, highlighting that it reflects the Thai government’s dedication to promoting tourism as a critical component of national growth. He noted that TTM+ not only fosters connections between Thai tourism businesses and high-potential global buyers but also encourages innovation, partnerships, and the generation of economic value for local communities.

The event featured engaging pre-tour activities including immersive exploration of Chon Buri’s strengths and local highlights. The afternoon sessions included discussions on the latest developments in the Thailand tourism sector and insights into the event's theme through a TTM talk titled "Thailand Your Source of Healing Vitamins."

Immersive Experiences and Diverse Offerings

A particular highlight of TTM+ 2026 was the embodiment of the