#Japan #marketing #Tokyo #DYM #Why How Do

A New Era in Digital Marketing: A Partnership between Why How Do and DYM

In an exciting development within the digital marketing landscape, THE WHY HOW DO COMPANY (also known as "Why How Do") has entered into a sales agency agreement with DYM. This partnership not only sets the stage for innovative marketing solutions but also promises a unique blend of retail store data with advanced web advertising expertise.

Background and Purpose of the Agreement

Why How Do, headquartered in Shinjuku, Tokyo, operates under the leadership of CEO Shingo Kameda. The company's AI Value-Up Division promotes the CHALLENGER Consulting initiative, leveraging consumer behavior data gathered from operating physical stores like Shibuya Meat Yokocho. This initiative has facilitated the creation of marketing solutions aimed at helping businesses launch new ventures and rejuvenate existing operations.

Recently, Why How Do embarked on a large-scale experimental project that utilizes a community of over 10,000 individuals for personalized and fan-community marketing. By merging actual consumer data from physical stores with digital marketing strategies, they are at the forefront of marketing innovation.

On the other hand, DYM stands as a legit agent for Google and Yahoo!, boasting extensive experience in managing web advertisements. With a portfolio of over 6,000 client companies, DYM possesses a wealth of knowledge that they bring to this partnership. The collaboration grants Why How Do the status of a DYM sales agent for web advertising services, allowing them to integrate their in-store data and marketing expertise into comprehensive proposals for client companies.

Business Development under This Agreement

Responsibilities of Why How Do

• - Introduction and proposal of DYM's web advertising services to client companies
• - Formulation of marketing strategies utilizing in-store data
• - Comprehensive marketing support through CHALLENGER Consulting
• - Design of optimal solutions tailored to client needs.

Responsibilities of DYM

• - Management of listing advertisements (Google and Yahoo!) on behalf of clients
• - Integrated support for SEO measures, social media ads, and DSP advertising
• - Data-driven operational structures for optimizing effectiveness
• - Provision of specialized advertising management services.

Value Offered

By facilitating a combination of Why How Do’s physical store data and marketing expertise with DYM’s advertisement operation services, the partnership aims to deliver significant value, including:

• - Optimized targeting advertisements driven by consumer behavior data from physical shops
• - Ad strategies founded on analyses of purchasing behavior, particularly among youth
• - Verification of initiatives using test marketing environments
• - Personalization strategies guided by community data
• - Integration with CHALLENGER Consulting’s six unique solutions, including marketing for otaku cultures, capsule toy marketing, XR marketing, solutions for social issues, Gen Z marketing, and event/experience marketing.

Key Features of This Collaboration

Unified Proposals of In-Store Data and Web Advertisement Management

Leveraging consumer behavior insights gathered from venues like the Shibuya Meat Yokocho, DYM’s advertising services will enhance targeted marketing and effectiveness measurements. This precision in marketing strategies reflects the synergy of the two companies.

Utilization of Knowledge from Experimental Projects

With insights gained from extensive experimental projects involving a community of over 10,000 people, the partnership will deploy knowledge amassed from personalization and fan-community marketing to enrich their strategies.

Flexibility across Industries and Scale

From DYM's wealth of advertising experience in e-commerce, real estate, finance, healthcare, and B2B sectors combined with Why How Do's operational acumen, the partnership looks to offer tailored marketing solutions for businesses, regardless of their size or industry.

Target Companies Eyeing Growth

• - Organizations aiming to enhance digital marketing effectiveness
• - Companies contemplating the development of new customer segments
• - Businesses interested in executing integrated online and offline marketing
• - Firms considering advertising strategies that capitalize on in-store data
• - Enterprises wishing to harmonize personalization efforts with community building.

Future Prospects

Through this partnership, Why How Do plans to bolster its integrated proposals by leveraging DYM’s advanced web advertising management services, along with its in-store data and marketing knowledge. Furthermore, insights from large-scale experimental projects will be employed to fortify the growth trajectory of client companies.

Comments from Key Personnel

Masaki Hamasaki, Head of the AI Value-Up Division, expressed enthusiasm regarding the agreement: "We are thrilled to be able to offer DYM's advanced web advertisement management services to our clients. By integrating consumer behavior data accrued from our operations at Shibuya Meat Yokocho and insights gathered from our expansive community, we can make groundbreaking marketing proposals that effectively merge online and offline efforts. Drawing on the practical knowledge inherent in our CHALLENGER Consulting programs, we aim to robustly support businesses in acquiring new clients and driving their growth forward."