#Japan #Tokyo #igusa #BasShu #VintageFashion

BasShu Flagship Store Redefines Vintage Living in Ebisu

BasShu, the renowned interior brand rooted in the tradition of Banshu weaving, has officially relocated and renovated its flagship store in Ebisu, Tokyo. This new space is designed to be more than just a store; it aims to be a hub where stories and emotions associated with each item come to life.

Founded with a passion for both the history of materials and contemporary design, BasShu brings an American vintage aesthetic to its collection, emphasizing how each product becomes richer over time through use. The newly designed store encourages customers to engage with the narratives behind the items and appreciate the craftsmanship involved.

At the heart of this new location are original BasShu products including the popular IGUSA rugs and unique pile blankets featuring bandana patterns. In addition to these products, the store offers a carefully curated selection of vintage clothing. This collection allows fashion and interior décor to intersect, providing shoppers with an innovative experience.

Inside the store, visitors will find a variety of beloved products such as IGUSA rugs, original quilts, cotton pile bed linens, military-style storage tools, and a selection of vintage apparel and decor items. Each piece is chosen to reflect the rich textures and the passage of time, making for a truly exceptional shopping atmosphere that speaks to a unique lifestyle.

Looking forward, BasShu is set to host numerous events and initiatives including:

• - The launch of new products and early sales
• - Vintage sales events
• - Pop-up collaborations with emerging brands and artisans
• - Exhibitions that bridge apparel and interior design
• - Workshops led by stylists and craft creators

These activities will reinforce BasShu's commitment to creating a community-oriented space that fosters connections through creation, communication, and usage.

The new flagship store is spacious enough to display larger items, enhancing the customer experience and allowing for an immersive exploration of products. BasShu aims to cater to modern lifestyles by offering “truly good things” that take time to transition to personal use.

Open Invitation to Collaborators

BasShu Ebisu warmly invites inquiries regarding pop-up shops, exhibitions, and events. Those involved in craft, apparel, interior design, and art—who share a passion for meaningful craftsmanship—are encouraged to reach out. Interested parties can contact BasShu through their website. Please note that while inquiries are welcome, BasShu may not be able to accommodate every request.

Store Information

BasShu TOKYO STORE
Address: 2-21-12 Ebisu Minami, Shibuya-ku, Tokyo, 150-0022
Hours: 12:00 PM to 6:00 PM (Closed on weekends and holidays)
Phone: 03-6421-2824
10-minute walk from JR Ebisu Station. No designated parking available.

About BasShu

BasShu is an interior brand that embraces the heritage of Banshu weaving and integrates an American vintage sensibility. With offerings like the IGUSA rugs and original quilts, BasShu brings texture and narrative into daily life, highlighting the beauty of long-lasting products.