#United States #Orlando #Colombia Avocado #IFPA 2025 #Raised By Colombia

Colombia Avocado Board's Inspiring Campaign: 'Raised By Colombia' at IFPA 2025

The Colombia Avocado Board (CAB) made waves during this year's IFPA Global Produce & Floral Show with the introduction of its new brand campaign, titled 'Raised By Colombia.' This initiative seeks not merely to market avocados but to share a profound story that resonates deeply with consumers.

At the heart of the campaign is the essence of Colombian avocados, nurtured on the volcanic slopes where the lush environment enriches their splendor. The slogan 'Raised By Colombia' symbolizes a narrative that blends the natural splendor of the land with the cultural roots and traditions of its people.

A Cinematic Journey from Farm to Table

The debut of this campaign featured a riveting cinematic video intertwining real-life footage with animation, illustrating the journey of avocados from the farm to the dining table. Attendees at the IFPA event were invited to immerse themselves in this captivating story through an engaging booth experience, where storytelling was complemented by delightful avocado-infused treats.

Manuel Michel, managing director of the CAB, eloquently conveyed the mission behind the campaign, stating, "This initiative transcends beyond marketing; it's about providing insight into the soul of Colombian agriculture." Michel emphasized that every avocado embodies the wisdom and pride of over 80,000 Colombian families, making the campaign an exploration of authenticity and emotional connection.

Honoring Traditions and Generations

The appeal of the 'Raised By Colombia' campaign is built upon three solid pillars: the extraordinary design of nature, the indomitable spirit of Colombia, and reliable partnerships within the agricultural community. By focusing on these elements, the campaign speaks to consumers who value not just the product's quality but also the deep heritage from which it originates.

CAB's dedication to honoring the legacy of generations of farmers is evident in every aspect of this campaign. It invites the world to appreciate more than just an avocado; it offers a lens into the lives and experiences of those who have nurtured this beloved fruit.

A New Chapter for Colombian Avocados

The initiation of the 'Raised By Colombia' campaign marks an essential step towards redefining how consumers perceive Colombian avocados. With a focus on education and awareness, the CAB aims to encourage U.S. consumers to choose Colombian avocados, effectively aligning with efforts from the Hass Avocado Board for a unified marketing strategy.

Reflecting on this unique proposition, Michel said, "This campaign encapsulates our spirit and origin, showcasing why Colombia is a preferred option for retailers and foodservice operators." By embracing the stories and traditions entwined with every bite of avocado, the Colombia Avocado Board aims to create a lasting impact on consumers.

As the campaign unfolds, it will continue to develop and share the deep-rooted values of Colombian agriculture, ensuring that each avocado carries a narrative of care, dedication, and cultural pride. CAB's journey is just beginning, and with 'Raised By Colombia,' they invite everyone to join them in celebrating a product that truly embodies the heart and soul of its homeland.