Revamping Flavor: New Body-Friendly Tea with Robert Akiyama as Brand Ambassador

Enjoy Your Meals with the Newly Revamped 'Karada Sukoyaka Tea W+'

Coca-Cola Japan is thrilled to unveil the new packaging for its health-focused beverage, 'Karada Sukoyaka Tea W+', starting January 19. This special health tea features dietary fiber with triple-action effects on fat, sugar absorption, and visceral fat reduction, all derived from plant-based sources such as indigestible dextrin.

To promote this refreshing drink, Coca-Cola Japan has tapped into the comedic charm of Robert Akiyama, a member of the popular comedy trio, 'Robert.' He will serve as the brand ambassador, asking the engaging question, "Do you like fat and sugar?" in the new commercial titled 'Little Devils W' which will air nationwide.

The 'Karada Sukoyaka Tea W+' stands out as a unique blend for its essential health benefits. It helps manage fat absorption, moderates sugar intake, and supports visceral fat reduction, making it the first beverage to offer a triple-effect health claim. The revitalized packaging carries a fresh message encouraging consumers to enjoy their meals alongside this tea.

The taste profile of this tea combines the lightness of hojicha (roasted green tea) with its health benefits, making it easy to integrate into any meal or dessert. The tea not only contributes to a balanced diet but also offers a delightful flavor experience.

In addition to the commercial, digital advertising will follow suit, featuring Robert Akiyama's playful 'Little Devils W.' This exciting marketing strategy aims to engage consumers with various fun content centered on their food choices. Starting on January 28, a sampling event at Marunouchi’s Marucube will allow visitors to try the 'Karada Sukoyaka Tea W+' and experience its health benefits firsthand.

Behind the Scenes of the New Commercial

The new commercial showcases Akiyama in his usual comedic style, portraying a salaryman grappling with the delightful temptations of fat and sugar, personified by two adorable little devils. The commercial illustrates his transformation from confusion to delight as he interacts with these whimsical characters in a familiar eel restaurant setting. The scene highlights his comedic timing and expressive acting as he navigates this humorous scenario, demonstrating a deep connection with food.

Filmed in a specially designed eel restaurant set in Tokyo, Akiyama's performance captures the spirit of the 'Little Devils W' characters flawlessly. His ability to embody multiple roles simultaneously showcases his talent and brings a unique narrative to life. The shooting was filled with laughter and creativity, with staff praising Akiyama's ability to convey joy and excitement, particularly when indulging in culinary delights on screen.

With the collaboration of Robert Akiyama, the commercial also features amusing dance scenes and whimsical sounds, melding delicious food with comedy, which is expected to resonate well with audiences.

The Future of 'Karada Sukoyaka Tea W+'

The commercial's rollout is complemented by strategic digital marketing, including engaging content shared through official social media channels. The vibrant responses from viewers are likely to enhance the beverage's market presence and encourage health-conscious consumers to incorporate 'Karada Sukoyaka Tea W+' into their diets in a fun and enjoyable way.

Events, such as sampling at major train stations and fun interactive setups, are set to roll out, further immersing potential customers in the brand experience. The upcoming event on January 28 will not only allow patrons to taste the drink but also engage with the brand in a unique outdoor setting that brings to life the message of enjoying food without compromising health.

For anyone looking to maintain a balanced lifestyle while indulging in their favorite foods, 'Karada Sukoyaka Tea W+' offers a delightful solution. With Robert Akiyama leading the charge, consumers can embrace the notion that it's possible to enjoy both delicious meals and health benefits simultaneously, making this tea the perfect dining companion.

To learn more about 'Karada Sukoyaka Tea W+' and to follow its latest updates, feel free to visit the official website at Karada Sukoyaka Tea or check them out on X here.