Discover the Magical World of Suzy’s Zoo Popup Store
Starting June 18, 2026, the enchanting universe of
Suzy’s Zoo will come to life at a special limited-time popup store located in the
Lumine Shinjuku event space. Brought to you by Styling Life Holdings Plaza Style Company, this exciting event runs until July 1, 2026, offering a unique shopping experience filled with warmth and love.
Theme: Love in My Tummy
The popup store is themed around “
Love in My Tummy,” showcasing the endearing charm of Suzy’s Zoo through heart motifs and soft color palettes. It's designed to evoke feelings of happiness and affection, making it an ideal destination for self-gifting or finding the perfect present for a loved one. This magical space promises to add a sprinkle of joy and excitement to your everyday life.
Exclusive Collaboration Items
One of the highlights of the store will be the long-awaited collaboration items with
My Melody, celebrating her 50th anniversary. The third installment of this popular collaboration features delightful products like:
- - Pencil Pouches – 1,650 JPY (tax included)
- - Carabiner Pouches – 990 JPY (tax included)
- - Drawstring Sets – 1,650 JPY (tax included)
- - Frilly Pouches – 2,530 JPY (tax included)
- - Rosette Charms – 1,760 JPY (tax included)
Unique Blind Collections and Capsule Toys
In addition to these exclusive items, visitors can expect a range of exciting blind box products and capsule toys, which have gained popularity in recent years. The thrill of unboxing and the surprise of discovering unexpected treasures create a delightful shopping experience, perfect for sharing with friends.
Special Shopping Perks
Every customer who makes a purchase will receive a beautifully designed shopping bag inspired by the gentle world of Suzy’s Zoo. Plus, those who spend over 5,000 JPY (tax included) will receive a cute 3D sticker, available while supplies last. Don’t miss your chance to grab these limited items!
Exclusive Sticker Promotion
In a special collaboration with the
Lumine Shinjuku store, customers can enjoy an exclusive campaign by presenting a receipt from either store. This will grant them an original sticker, available in three designs, randomly distributed while supplies last.
Meet & Greet Event
On June 20, 2026, fans will have the exciting opportunity to meet
Boof, the plush character, at designated times throughout the day. Organized by the popup store, fans can collect free tickets starting from 11:00 AM on the same day, with only a limited number available for each session. Make sure to arrive early!
Opening of the Official Online Store
Excitingly, on June 9, 2026, Suzy’s Zoo will also launch its first-ever official online store in Japan. This online platform will offer a wide range of adorable daily-use products such as plush toys, towels, keychains, and more, including exclusive items and pre-orders.
About Suzy’s Zoo
Suzy’s Zoo is a beloved character series created by artist Suzy Spafford, based in San Diego, California. With over 50 years of charm, the stories of the little duckling Witty and his cuddly friends—Boof, Lala, Patch, and Ellie—have captivated audiences around the globe. The series reflects Suzy's childhood memories, imbued with warmth and nostalgia, making it a cherished part of many lives. In Japan, the master licensing rights are held by Styling Life Holdings Plaza Style Company, which continues to expand its delightful offerings.
Join us from June 18 to July 1, 2026, to explore the heartwarming universe of Suzy’s Zoo in Shinjuku, where a world of love and joy awaits!