#United States #Atlanta #AI Visibility #Trevelino/Keller #Exec-AI

Trevelino/Keller Unveils Exec-AI™

On May 19, 2026, Trevelino/Keller, a prominent Integrated PR+Mkt+Creative agency, announced a groundbreaking service called Exec-AI™. This innovative tool aims to quantify the influence that executive visibility has on company reputation across generative AI platforms. With the rise of AI technology in everyday decision-making for buyers, journalists, and analysts, understanding this relationship has never been more critical.

The Essence of Exec-AI™

Exec-AI™ serves as a benchmarking system, scoring each executive on a scale from 0 to 100. This score reflects their observable public presence across various platforms, including well-known large language models (LLMs) such as ChatGPT, Perplexity, Claude, and Gemini. The process emphasizes how individual executive visibility can significantly enhance the overall visibility of their respective companies.

Trevelino/Keller notes a recurring trend within its diverse client base: when an executive is recognized as a credible reference within AI datasets, the company they represent gains a substantial lift in visibility. As stated by Dean Trevelino, Principal at Trevelino/Keller, "Executives have always been brand ambassadors, but in the AI era, they are part of the algorithm."

A Detailed Scoring System

The scoring mechanism of Exec-AI™ involves assessing eight different criteria of executive public presence, which are then weighted to generate an overall visibility score. This innovative approach is distinctive as it correlates directly with how AI models interpret and gather information from their training data, search indices, and retrieval systems. The scores are built solely on observable public information, ensuring transparency and accountability.

Particular emphasis is placed on referencing robust content such as Wikipedia entries, articles from high-reputation financial platforms like Bloomberg and Forbes, and relevant professional networks such as LinkedIn. These sources embody authority that AI models utilize when generating responses, hence the scoring system's focus on content relevancy and ubiquity in the digital landscape.

Understanding the Weighting

The proprietary framework developed by Trevelino/Keller recognizes that AI models heavily rely on encyclopedic citations, mainstream press, and more credible resources when forming their constructs. For instance, leadership roles, evidence of civic participation, and prestigious awards all bolster an executive's credibility in the eyes of AI, which, in turn, enhances corporate visibility.

The service has specific implications, especially for businesses entering new markets. Genna Keller, Co-CEO at Trevelino/Keller, emphasized this by stating that advancements in executive visibility may well precede corporate visibility in newly targeted sectors. By positioning their CEO or CMO as leading voices on relevant topics, companies can better prepare for AI-driven inquiries down the line. Exec-AI™ equips Trevelino/Keller with the means to substantiate this sequencing through measurable data, seamlessly integrating it into their content strategies.

Availability of Exec-AI™

As of now, the Exec-AI™ service is accessible to all Trevelino/Keller clients, either as a standalone offering or as part of a broader engagement that includes PR, brand marketing, and thought leadership programs. Clients opting for this service can expect an initial baseline assessment, competitive analyses against similar executives, and continuous evaluations across significant AI platforms, ultimately creating a comprehensive roadmap designed to escalate both individual and corporate visibility scores.

About Trevelino/Keller

With a robust reputation for award-winning brand development and growth strategies, Trevelino/Keller stands out in a competitive landscape. Ranking #1 in the U.S. for organic growth in 2026, it continues to be noted for its talent retention and extensive B2B experience across various sectors, including technology and healthcare. For more insights into their offerings, visit Trevelino/Keller.