MixChannel Becomes Title Sponsor for NJPW's THE NEW BEGINNING Series!

MixChannel Partners with NJPW for a Thrilling Series

In a groundbreaking partnership, MixChannel, a live streaming and video app developed by DONUTS, has been named the title sponsor for New Japan Pro-Wrestling's (NJPW) upcoming series titled THE NEW BEGINNING. Scheduled to kick off on January 19, 2026, this collaboration promises to bring a unique blend of wrestling passion and viewer engagement through varied events and contests.

MixChannel has long been recognized as a platform where dreams come true, showcasing about 3,000 auditions annually across various entertainment sectors. With this new sponsorship, they aim to activate a wrestling-themed extravaganza, including a contest to crown the “#1 Female Pro-Wrestling Fan” within the app. The initiative not only celebrates the sport but also seeks to foster community engagement among fans and participants.

Exciting Events to Follow!

Throughout the event period, users can look forward to a plethora of activities within the MixChannel app, including collaboration events featuring beloved wrestling stars and video broadcasts displayed at the venues. This cross-platform approach promises to amplify the excitement surrounding THE NEW BEGINNING series.

Highlights of the Collaborative Events:

1. Pro-Wrestling Love Contest: This event aims to find the most passionate female wrestling fans who will share their love for the sport through live streams. Contestants have a chance to win an exclusive meet-and-greet with their favorite wrestler, along with special collaboration merchandise and professional photo shoots.

Submission Period: Until February 8, 2026, at 11:00 PM JST.
Official Page: Pro-Wrestling Love Contest

2. Big Screen Audition Event: Top rated contestants will see their faces on large screens during NJPW matches in February, gaining exposure and recognition.

Submission Period: January 6 to January 15, 2026.
Official Page: Big Screen Audition

3. Collaborative Merchandise Givaway: Participants who achieve high ranking points will receive exclusive collaborative t-shirts and towels featuring designs from MixChannel and NJPW.

Submission Period: January 6 to February 8, 2026.
Official Page: Merchandise Giveaway

About NJPW's THE NEW BEGINNING Series

The series will take place across multiple venues, starting with events in Tokyo and moving to Aomori, Iwate, and Osaka. Fans won't want to miss the exciting matches and drama that NJPW is renowned for. For more information regarding the matches, ticket purchases, and lineup, check out the NJPW official website here.

Additional Information on MixChannel

Since its launch in December 2013, MixChannel has transformed the way users engage with live content, accumulating a staggering 18 million users in Japan alone. Monthly, it attracts over 5 million visitors who use the platform for streaming and video sharing, marking its significant impact on social interaction and entertainment.

DOWNLOAD THE APP: MixChannel App
Official website: MixChannel

About DONUTS Co., Ltd.

Based in Shibuya, Tokyo, DONUTS operates across cloud services, gaming, live streaming, and medical technology services. Their mission revolves around delivering valuable content and services that last for decades, continually pushing boundaries in the digital space.

Company Site: DONUTS
Location: 2-2-1 Yoyogi, Shibuya, Tokyo, Japan
Founded: February 5, 2007