Innovent Solutions Enhances FindTuner with OpenAI and Gemini Features for Better Shopper Insights

Innovent Solutions Enhances FindTuner with New Features

Irvine, California, February 4, 2026 — Innovent Solutions, a leading provider of advanced eCommerce search merchandising and optimization tools, has announced exciting new capabilities for their FindTuner platform. These enhancements focus on integrating popular AI technologies, such as OpenAI and Gemini, along with providing better insights into shopper behavior and search performance.

As the shift towards hybrid search continues to grow, retailers and B2B sellers are often challenged by the complex journey from initial experimentation to full and confident implementation of these technologies. Many teams struggle with understanding the performance differences between traditional lexical and semantic search methods, which can lead to significant challenges in making informed decisions about search and merchandising.

Key Improvements to FindTuner

One of the standout features of the new FindTuner update is its built-in support for the latest embedding models from OpenAI and Google Gemini. This crucially enhances the platform's ability to enable hybrid search seamlessly across established systems like Elasticsearch, OpenSearch, and Apache Solr. As a result, retailers can implement hybrid search capabilities without the need for custom code, allowing for a quicker and more straightforward transition towards AI-driven, semantic search experiences.

Keith Mericle, President of Innovent Solutions, explained the motivation behind these improvements: "Retailers are eager to leverage hybrid search capabilities, but many find the technical complexities overwhelming. Our latest updates to FindTuner significantly reduce these obstacles while retaining the flexibility and control that merchants desire."

Enhanced Shopper Insights

To further help retailers understand shopper behavior, the FindTuner platform now features advanced analytical tools. These tools present visibility into how consumers engage with search functionalities and how various approaches influence their shopping experiences. Retailers can now access insights into shopper activity over time, which can be critical for making real-time adjustments to enhance user experience.

Semantic vs. Lexical Click-Through Rate Insight

A noteworthy addition is the new click-through rate Insight, which compares semantic search results against those generated through traditional lexical methods. Retailers are now able to track engagement levels for specific queries, assessing the effectiveness of semantic relevance in real time.

Shopper Activity Trends Insight

The Shopper Activity Trends Insight feature delivers important information over time about key consumer actions such as searches, clicks, cart additions, and purchases. By recognizing patterns and monitoring seasonal variations in shopper activity, retailers are better equipped to make well-informed merchandising and search tuning decisions based on actual behavior.

Mericle highlighted these updates: "The advancements in FindTuner not only simplify the hybrid search adoption process but also offer merchants deeper insights into shopper engagement and conversion rates. This core principle helps retailers shift from mere experimentation to tangible business impacts."

About FindTuner

FindTuner stands out for its rich set of capabilities designed to create optimized search experiences for online retailers. It enables quick deployment for those already utilizing Elasticsearch, OpenSearch, or Apache Solr due to its prebuilt integrations with systems such as SAP Commerce Cloud and Drupal Commerce.

Innovent Solutions also offers deployment consulting to ease integration challenges, ensuring merchants can leverage the full power of FindTuner swiftly. For those considering transitioning to these search platforms, Innovent provides a comprehensive suite of services aimed at ensuring a smooth migration and accelerated market readiness.

For further details, check out FindTuner at findtuner.com.

About Innovent Solutions

Founded in 1996, Innovent Solutions has consistently helped eCommerce businesses enhance product visibility and enrich user experiences through the deployment of search solutions driven by machine learning. Headquartered in Irvine, California, Innovent is committed to utilizing AI technologies to optimize search results, thereby improving product conversion rates and overall customer satisfaction. For more about Innovent Solutions, visit innoventsolutions.com.