#United States #Franklin #Mitsubishi Motors #Outlander #Momentum 2030

Celebrating Five Remarkable Years of Mitsubishi Motors in Tennessee

This December, Mitsubishi Motors North America, Inc. (MMNA) proudly commemorates its five-year presence in Tennessee, marking an essential milestone in its evolution within the U.S. market. After 37 successful years operating from Cypress, California, the company made a pivotal move to Franklin, Tennessee, in 2019. This transition has allowed MMNA to expand its influence, fostering local economic development by creating around 180 jobs.

Historical Growth and Community Impact

The relocation of MMNA's North American headquarters has led to substantial changes in the local landscape. Since setting up in the rapidly growing Cool Springs neighborhood, the company has made significant strides, launching vehicles that resonate well with consumers and achieving record sales figures. Currently, MMNA collaborates with around 330 dealer partners, collectively employing more than 8,000 individuals across the United States.

The flagship model, the Mitsubishi Outlander Plug-in Hybrid, stands at the forefront of this success story. Winning the Green Car Journal's Family Green Car of the Year award thrice in a row, it embodies the company's dedication to safety and sustainability. The recognition from the MotorWeek Drivers' Choice Award, the Latin Flavor SUV of the Year, and a Top Safety Pick from the IIHS further demonstrate the Outlander's acclaim.

Mark Chaffin, President and CEO of MMNA, remarked, "Our achievements in Tennessee over the past five years reflect our commitment to growth, job provision, and community support. We are excited to continue this partnership with Tennessee and see it as our long-term home."

Introducing 'Momentum 2030'

In May, MMNA unveiled its ambitious new business strategy, called Momentum 2030. This initiative aims to release new and refreshed models annually until 2030, ensuring a steady stream of innovation and development within the brand. By introducing advanced technologies and an improved car-buying experience, MMNA plans to broaden its market presence and strengthen community engagement through job creation and economic growth.

Philanthropic Endeavors

Beyond business success, MMNA shows a genuine commitment to corporate social responsibility. The partnership with Tucker’s House, a nonprofit organization dedicated to helping families with disabled children, is a testament to this ethos. MMNA provided a 2023 Mitsubishi Outlander Plug-in Hybrid to aid their operations, assisting in necessary modifications for enhanced accessibility around homes.

This collaboration reflects MMNA's initiative, Driving Confidence, Driving Community, establishing a robust framework for making impactful contributions to local needs through vehicle donations for community service organizations.

Additionally, the Community Utility Vehicle program has supported various local nonprofits - from helping the Community Resource Center in Nashville following tornado devastation to providing essential resources for healthcare facilities during the COVID-19 pandemic.

Conclusion

Overall, Mitsubishi Motors North America’s journey in Tennessee illustrates a compelling story of adaptation and growth. The commitment to fostering innovation, ensuring sustainability, and enhancing customer satisfaction has solidified MMNA's standing in Tennessee’s socioeconomic landscape. As MMNA prepares for the next phase of its journey through Momentum 2030, the future appears bright for both the company and its contributions to the local community. The balance of successful business operations with active local engagement positions MMNA as a key player in Tennessee's growth narrative.

For more insights about Mitsubishi Motors and their latest contributions, please visit MitsubishiCars.com.