Poo~Pourri Introduces Its First Scent of the Year to Elevate Bathroom Experience
In a move celebrating both innovation and inspiration, Poo~Pourri has announced the launch of its inaugural 'Scent of the Year' collection, featuring two new luxury fragrances. As a brand synonymous with transforming bathroom experiences, this latest initiative underscores the idea that even the bathroom deserves a touch of elegance and expressiveness.
The collection highlights "Mandarin Mimosa"—an exciting blend of mandarin, lemon, and yuzu—crafted to encapsulate the vibrant, optimistic spirit of the upcoming year. This fragrance is not merely about aesthetics; it's designed to create a protective seal on the toilet water, effectively trapping odors before they can escape.
Suzy Batiz, the founder and CEO of Poo~Pourri, emphasized that premium fragrance blends have always been fundamental to the brand’s ethos. She stated, "With our Scent of the Year Collection, we wanted to celebrate a scent not just as a functional tool but as a form of self-expression and luxury—even in the bathroom."
Additionally, each year the Scent of the Year initiative will also see the reintroduction of a beloved fragrance from the past. For this year, customers have eagerly anticipated the return of "Pink Citron," described as a bold, sugary scent designed to make a memorable impression.
"Our customers have been begging us to bring back Pink Citron," Batiz explained. "So, when we decided to initiate the Scent of the Year, I knew we had to include our most requested scent ever."
With this fresh approach, Poo~Pourri aims to elevate everyday bathroom routines through thoughtfulness in fragrance development and an element of fun and laughter. Both Mandarin Mimosa and Pink Citron reflect how individuals want to feel this year—strong, confident, and invigorated.
As of January 26th, these fragrances will be available on Poo~Pourri’s official website and through retail giants such as Amazon, Walmart, and Target. Through this collection, Poo~Pourri showcases not only its commitment to quality but also its understanding of evolving cultural trends and consumer sentiments.
Founded in 2007 by Suzy Young (now Batiz), Poo~Pourri has continued to redefine how we think about bathroom products, proving that even the messiest moments can be handled with style and grace. Using plant-based ingredients and essential oils, the brand’s offerings are crafted to be safe for both the home and environment.
With over 100,000 five-star reviews, Poo~Pourri products are now found in over 50,000 retail locations worldwide, from Walmart and Target to Ulta and Costco. Their commitment to quality and innovation shines through in every product, ensuring customers can enjoy life while keeping their spaces fresh and enjoyable.
To explore the 2026 Scent of the Year collection, visit Pourri.com or follow the brand on social platforms like Instagram (@poopourri) and TikTok (@pourri) to stay updated on their latest offerings.
The collection highlights "Mandarin Mimosa"—an exciting blend of mandarin, lemon, and yuzu—crafted to encapsulate the vibrant, optimistic spirit of the upcoming year. This fragrance is not merely about aesthetics; it's designed to create a protective seal on the toilet water, effectively trapping odors before they can escape.
Suzy Batiz, the founder and CEO of Poo~Pourri, emphasized that premium fragrance blends have always been fundamental to the brand’s ethos. She stated, "With our Scent of the Year Collection, we wanted to celebrate a scent not just as a functional tool but as a form of self-expression and luxury—even in the bathroom."
Additionally, each year the Scent of the Year initiative will also see the reintroduction of a beloved fragrance from the past. For this year, customers have eagerly anticipated the return of "Pink Citron," described as a bold, sugary scent designed to make a memorable impression.
"Our customers have been begging us to bring back Pink Citron," Batiz explained. "So, when we decided to initiate the Scent of the Year, I knew we had to include our most requested scent ever."
With this fresh approach, Poo~Pourri aims to elevate everyday bathroom routines through thoughtfulness in fragrance development and an element of fun and laughter. Both Mandarin Mimosa and Pink Citron reflect how individuals want to feel this year—strong, confident, and invigorated.
As of January 26th, these fragrances will be available on Poo~Pourri’s official website and through retail giants such as Amazon, Walmart, and Target. Through this collection, Poo~Pourri showcases not only its commitment to quality but also its understanding of evolving cultural trends and consumer sentiments.
Founded in 2007 by Suzy Young (now Batiz), Poo~Pourri has continued to redefine how we think about bathroom products, proving that even the messiest moments can be handled with style and grace. Using plant-based ingredients and essential oils, the brand’s offerings are crafted to be safe for both the home and environment.
With over 100,000 five-star reviews, Poo~Pourri products are now found in over 50,000 retail locations worldwide, from Walmart and Target to Ulta and Costco. Their commitment to quality and innovation shines through in every product, ensuring customers can enjoy life while keeping their spaces fresh and enjoyable.
To explore the 2026 Scent of the Year collection, visit Pourri.com or follow the brand on social platforms like Instagram (@poopourri) and TikTok (@pourri) to stay updated on their latest offerings.
Topics Consumer Products & Retail）
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