Costa Rica: The Leading Exporter of Pineapples and Wellness Advocate
Costa Rica: The Leading Exporter of Pineapples and Wellness Advocate
Costa Rica is not just known for its breathtaking landscapes and eco-tourism; it has also established itself as the top global exporter of pineapples, playing a vital role in both the economy and health of communities around the world. Between January and September 2025, the country exported an impressive $992 million worth of pineapples, shipping more than 1.5 million tons worldwide. This tropical fruit represents 35% of Costa Rica’s agricultural exports, showcasing its significance on both local and international scales.
A Symbol of Quality and Sustainability
The pineapple from Costa Rica isn't just a delicious treat; it's a natural ambassador for wellness. The cultivation process is steeped in sustainability and harmony with the environment, which positions the country as a beacon of responsible farming practices. The major markets for these exports include the United States, Belgium, and Spain, with European countries increasingly appreciating products that combine flavor with traceability and well-being.
Laura López, CEO of the Costa Rican Trade Promotion Agency (PROCOMER), mentions, "The pineapple of Costa Rica has become synonymous with excellence. Its taste, quality, and innovative practices have made it a favorite in global markets. In a competitive environment, we are committed to maintaining our leadership by introducing new opportunities for exporters and sharing a product that represents the best of Costa Rica — health, sustainability, and trust."
The regions in Costa Rica that are primarily responsible for pineapple production are rich in fertile soil and enjoy a tropical climate, creating ideal growth conditions. This sector generates over 81,000 direct and indirect jobs, significantly boosting rural economies and the livelihoods of agricultural communities. These communities come together under a shared principle: to produce with care and quality.
Commitment to Environmental Responsibility
Costa Rica's leadership in pineapple exports is underpinned by a strict commitment to environmental responsibility. The plantations adhere to certifications like GlobalG.A.P. and Rainforest Alliance, ensuring that sustainable agricultural practices are followed, ecosystems are protected, and community welfare is prioritized. The post-harvest processes ensure that each pineapple reaches consumers fresh, safe, and flavorful.
As part of the international campaign titled “The Natural Choice,” the brand essential COSTA RICA is promoting the country’s authentic flavors to European consumers. Collaborating with Ads Brand Innovation Lab, Costa Rican pineapples are highlighted as a symbol of wellness and quality. A special brand store showcases recipes and wellness inspirations emphasizing the fruit's versatility in modern cuisine.
Recently, several tasting events have taken place across Europe, enabling consumers to explore the taste and freshness of Costa Rican pineapples. Here’s a glimpse of the upcoming promotional activities:
- - Spain: Tasting events are scheduled at Bonpreu supermarkets from November 14 to 29 across 21 locations.
- - Germany: Promotional activities and tastings will occur at Handelshof/Edeka from November 17 to December 14, covering 16 stores.
- - United Kingdom: The tasting experience will be available to UK consumers at Morrison from November 24 to 30 and at Tesco starting December 10, emphasizing the characteristic sweetness and freshness of Costa Rican pineapples.
Additionally, a live cooking show featuring renowned Costa Rican chef Luis Guillermo Castro will take place in Madrid, where typical dishes using pineapple, cassava, and banana will be prepared. This event, held on November 27 at El Gusto es Nuestro in Madrid, invites journalists, industry representatives, and partners like AhorraMás, Bonpreu, and Cultivar S.A. to experience the culinary delights firsthand.
Beyond its delightful taste and freshness, the pineapple from Costa Rica serves as a functional food that is naturally rich in Vitamin C, bromelain, antioxidants, and minerals, promoting immune health and overall well-being. Available in fresh (including Pink Pineapples), frozen, dried, or canned formats, it reinforces Costa Rica’s reputation as a reliable source of products that inspire well-being and highlight its commitment to sustainability.
For more information, recipes, and wellness inspiration, visit the essential COSTA RICA brand store on Amazon or explore www.procomer.com/pina.
Topics Consumer Products & Retail）
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