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Equiduct Unveils New Branding and Enhancements

On June 2, 2025, Equiduct, a prominent trading venue in Europe, announced its transformation with a new visual identity and a revamped online presence. This initiative is intended to embody the company's growth journey and its commitment to progress and customer-centric approaches.

A Fresh Visual Identity

Equiduct's new branding represents a significant shift towards modernity and clarity. The company has adopted a sleek, contemporary look that emphasizes its core values: innovation, continuous improvement, and a focus on customer needs. This updated identity is characterized by new colors and visual elements designed to resonate with the challenges of the fast-paced trading environment.

One of the key symbols in this redesign is the use of crystal imagery, which signifies strength and endurance. Crystals, known for their ability to refract light, symbolize how Equiduct brings transparency to the complexity of trading. This approach aligns with Equiduct’s mission to provide reliable and clear market data solutions for Europe's fragmented trading landscape.

Enhanced User Experience

Accompanying the new branding is an upgraded website featuring streamlined navigation and a more engaging user experience. The aim is to facilitate easier access for clients, partners, and visitors, allowing them to quickly locate the essential information they need. The website’s design focuses on simplicity and efficiency, ensuring that users can navigate through its offerings effortlessly.

In addition to the visual upgrades, Equiduct is preparing to launch an enhanced Market Viewer next month. This tool will allow users real-time access to a consolidated order book across Europe, providing both pre-trade and post-trade data across various instruments available in Equiduct's portfolio. The refreshed Market Viewer is designed to support a deeper understanding of market dynamics and will also include ten years of historical data and enhanced replay functionalities. This means users can analyze market conditions for any trade dating back to 2015.

A Message from Leadership

Wail Azizi, Chief Strategy Officer at Equiduct, emphasized the importance of this refresh, stating, "This update is not merely aesthetic; it reflects our evolution and the journey we've undertaken over the past six years. Our new identity articulates our transformation into an innovative and solution-driven organization committed to adding value for European retail investors and stakeholders."

This comprehensive approach, combining a modern identity with advanced technological tools, positions Equiduct well for future growth in the competitive trading landscape.

About Equiduct

Equiduct operates as a leading pan-European exchange geared primarily towards retail investors. It accommodates retail brokers to ensure Best Execution across Europe’s most liquid equities and ETFs, spanning 13 markets. In 2024, Equiduct recorded 35 active retail brokers involved in executing 15.2 million trades, amounting to an impressive turnover of €85 billion. Under MiFID II regulations via Börse Berlin, Equiduct is dedicated to providing insightful market data solutions tailored to both retail and institutional clients.

For further details, please visit Equiduct's website.