Eggo® Introduces Limited-Edition Strawberry Waffles Inspired by Stranger Things

Eggo® has once again combined the worlds of breakfast and entertainment by unveiling a unique product inspired by the wildly popular Netflix series, Stranger Things. The brand is introducing its first-ever Strawberry Waffles, colored naturally, which are designed to evoke the nostalgia and thrill of the series while bringing a delicious twist to a breakfast staple.

This launch anticipates the exciting debut of Stranger Things Season 5 later this year, as fans prepare for their viewing marathons. The new Strawberry Waffles are not only visually striking but also meant to enhance the overall viewing experience, making it an ideal snack for those eagerly rewatching episodes in anticipation of the new season.

In a nod to one of the show's most beloved characters, Eleven, who has a known fondness for Eggo waffles, the brand is throwing in a special promotion. Eggo will offer 11,000 boxes of these new waffles for fans who order through Instacart, allowing them to get a taste of these limited-edition treats while supplies last.

Starting October 3, fans can grab up to 11 boxes of select Eggo products, which include both the new Strawberry Waffles and the iconic Homestyle Waffles, during release events scheduled for four consecutive Fridays throughout the month. This exciting offer is a fantastic way for fans to stock up on their favorite breakfast item just in time for the launch of the final season of Stranger Things, which is divided into three volumes.

The new Eggo® Stranger Things Strawberry Waffles will hit store shelves nationwide beginning in October, priced at an affordable SRP of $3.59 for a box containing 10 waffles. With their distinctive strawberry hue, these waffles reflect the essence of the Upside Down's mysterious allure, inviting fans to indulge while enjoying a nostalgic series that has captivated audiences since its inception.

Alicia Mosley, Vice President of Marketing for Frozen Foods at Kellanova, remarked, "Few brands are as synonymous with Netflix's Stranger Things as Eggo. Having been part of this cultural phenomenon from the beginning, we are thrilled to offer these limited-edition waffles and create memorable experiences for our fans during their watch parties."

As the premiere of the final season approaches, fans can join in the excitement via various Eggo-inspired recipes that enhance their viewing experience. Social media channels and the official website will provide more details and ideas for fans looking to celebrate this iconic series.

The collaborative spirit of Eggo and Stranger Things exemplifies how iconic breakfast food can align with impactful storytelling, creating a cultural moment that resonates with fans. The decadence of the new Strawberry Waffles, combined with cherished viewing moments from Stranger Things, showcases the creativity and innovation that Eggo continues to deliver. This promotional effort will not only satisfy waffle cravings but also enhance fans’ connection to the show.

Overall, Eggo's initiative stands as a testament to how brands can create unique engagements with their audiences by integrating products that celebrate beloved entertainment properties. Fans can look forward to not only enjoying delicious breakfasts but also partaking in a narrative experience that keeps the spirit of Stranger Things alive. With the show’s final chapter set to unfold this fall, these strawberry-flavored waffles will certainly be a highlight among watch parties, making every bite a piece of the series’ thrilling legacy.

Topics Consumer Products & Retail)

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